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Trending Auto Retail News

Leasing Is Now- Know the Maintenance Requirements or Else

Leasing Is Now- Know the Maintenance Requirements or Else

Today’s reality is this – vehicles are now extremely expensive and plopping down 35-large ($35,000) for a proper SUV/CUV isn’t going to happen all that often. Figure a monthly payment of some $650 or so for five long years at the average interest rate of just over 7%...

What You Don’t Know Can And Will Hurt You

What You Don’t Know Can And Will Hurt You

What percentage of accurate data do you believe that you're receiving in your CRM system? When I ask this question to dealers, I often get a laugh or a "probably 60%." When I ask why, the typical type of response is: "Well, as you know, we have to depend on people to...

Level Up: Drive a Better Clicks-to-Bricks Connection

Level Up: Drive a Better Clicks-to-Bricks Connection

By Cavan Robinson, Director of Product Marketing, DealerSocket's DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online behaviors. The year 2017...

Using the Customer Experience Promise to Increase Sales

Using the Customer Experience Promise to Increase Sales

By Karl Becker, Executive Coach & Consultant, Improving Sales Performance Are you looking for a simple model to improve your sales team’s performance or ways to better connect with customers? If you’re looking to create real value and position your dealership for...

Why Click-to-Call is a Flawed Metric

Why Click-to-Call is a Flawed Metric

By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You likely base some of your...

The Customer Buy Center: A Better Way to Build Inventory

The Customer Buy Center: A Better Way to Build Inventory

By Tim Scoutelas, Director of Strategic Accounts, MAX Digital The used car market is ripe for dealers: Vehicle prices are rising, demand is growing, and days on the lot is dropping. According to Edmunds Q1 2019 Used Vehicle Report, pre-owned vehicle prices have...

Getting Service Recommendations Is Child’s Play

Getting Service Recommendations Is Child’s Play

Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of...

Relationships Matter

Relationships Matter

This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

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