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Trending Auto Retail News

Is it Time to Take a New Look at Facebook Ads?

By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys...

Equity Mining’s Importance to a Key Swap

Equity Mining’s Importance to a Key Swap

This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

7 Steps to Take Before Every Sales Call

By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for...

Keeping Techs AND Consumers Happy, While Remaining Profitable

Service directors of professional automotive dealerships have stressful jobs. They are required to deal with a broad range of personalities, temperaments, and quirks – of both employees and customers. Similar to a preschool director, they have to keep everyone fed,...

Forecasting Fixed Ops Performance – It’s the Little Things

The essential basics which create highly successful, marginal or poor-performing fixed operation departments are the same for everyone. How these fundamental tidbits are structured, managed, and maintained makes the difference between OK and superior results. Here,...

Profiles of Success

Country Hill Motors (a single-point Ford dealership in Pennsylvania) and Bob Ruth Ford (an independent dealer group in Kansas City) both are surpassing industry averages and hitting record numbers for their business, as a result of their commitment to training....

Reaching the Older Consumers

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — but the most expensive too!...

Dealer-FX Accelerates Growth With Strategic New Hires

Three Key Leadership Appointments and a Round of New Hires Are Set to Deliver More Innovation for Customers. Toronto, September 4, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and...

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