Trending Auto Retail News
BLACK BOOK VIN DECODE VALUATION DATA NOW INCLUDES BUILD DATA FROM GENERAL MOTORS
Leverages Black Book’s Most Precise Valuation Resources for Automotive Professionals LAWRENCEVILLE, GA (May 2, 2019) – Black Book, known in the automotive industry for providing timely, independent and precise vehicle pricing information, announced today it has...
Why Every Dealership Should Pay Attention to Social Media
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by...
Is Your Marketing Breaking Through the Noise?
Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads, since customers simply show up at your door. But it also means that when walk-ins dry up, so does a major portion of...
Why Your Service Department Should Provide Pickup & Delivery
I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust. Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box...
Our Second Chance
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor...
Three Steps to Create an F&I Culture
If your F&I team operates on all cylinders, chances are they have created an F&I culture within your store. This type of culture is one where salespeople and sales managers are supportive of their efforts and customers see great value in F&I process and...
The Million-Dollar Question: Can You Sell Cars?
In this competitive auto retail space, salespeople have the potential to earn six to seven-figure income -- a compelling reason why many individuals from diverse backgrounds enter into the industry. However, success selling cars does not depend on a salesperson's...
The 4 Laws of Influential Conversations –Part 2
It’s our conversations that shape our results. We live in the Age of the Consumer, and it takes more than a just good price and a good product to win. Today, it’s the way you treat each customer, and the way you communicate your value, that matters most. Whether you...
Inspire Your Guest to Invest
The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it, “inspire your guest to invest!” Earlier this year, I attended one of Russeau’s energy-packed workshops. (Okay, it wasn’t a workshop as much as it was a workout!)...
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on one of your campaigns. Great news, right? Maybe. But what if it turned out that customers were clicking those ads after making a purchase, simply...
10 Traits of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it's crucial to devote attention to who might be best equipped to handle these valuable customer relationships. Today’s social media is marketing, PR, sales, and customer service all...
Broadcast Advertising Back to the Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers would change the size of the tie and who wants to look out of step with style, right? But an older salesperson at...
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