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Trending Auto Retail News

Increase Your Marketing ROI with 3rd Party Data

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers. Most...

What to Look for When Choosing a Dealer Management System Part 1

What to Look for When Choosing a Dealer Management System Part 1

Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing! Of all of the various software and data services...

The Rule of 3: Perfecting Sales-to-Service Handoff

The Rule of 3: Perfecting Sales-to-Service Handoff

If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But consider this: if sales and service...

Mainstream Pickup Values and SUVs Stable

Mainstream Pickup Values and SUVs Stable

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the latest...

Why Video Titles Are So Important

Why Video Titles Are So Important

Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But...

Resolving Vendor Finger Pointing

Resolving Vendor Finger Pointing

This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Is Ridesharing Always Safe? Hail NO!

Is Ridesharing Always Safe? Hail NO!

Drivers participating in the nation's most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it seems perfectly...

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