Trending Auto Retail News
3 Ways the Netflix Marketing Model Can Benefit Your Dealership
Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that...
Social Selling: Why Dealers Should Adopt It
Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day....
NISSAN INCREASES PRICES ON NEW LEASE DEALS IN JUNE ACCORDING TO WANTALEASE.COM
Several Manufacturer Prices Fluctuate on Small, Mid-Size and Luxury SUVs CINCINNATI, OHIO (June 26, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, showing price increases...
DealerBuilt Promotes Kathy Henderson to National Accounts Director
Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists Mason City Iowa, June 26, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile dealers...
Selling to the Connected Consumer
The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile...
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and...
NextGear Capital Honors Otto Hahne, 2019 National Quality Dealer
Emergency response vehicle to be donated to dealer’s local American Red Cross chapter LAS VEGAS – Otto Hahne of City of Cars, Inc. in Troy, Michigan, was recognized on June 20th with the 2019 National Quality Dealer award at the 73rd Annual National Independent...
automotiveMastermind Successfully Achieves Excellence in Data Security and Confidentiality
NEW YORK (June 25, 2019) – In a time when data security is increasingly critical to customers, automotiveMastermind (Mastermind) is dedicated to having thorough data protection standards. As a leading provider of predictive analytics and marketing automation solutions...
Despite Consumer Demand, Auto Dealers Struggle to Provide Complete Digital Solutions
Continue to grapple with consumer time at dealership, unverifiable credit application data, and fraudulent transactions ATLANTA, June 25, 2019 – A new automotive survey from Equifax finds that dealers understand digital retail solutions, but may struggle in providing...
Car Segments Show High Depreciation
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the latest...
Are the Predictions for 2019 Automotive Retail Trends Ringing True?
Before the clock struck midnight and 2019 officially rolled in, analysts predicted this new year would bring a decline in new vehicle sales. While that has proven true, it’s not the only issue impacting the automotive retail industry so far this year. Dealers are also...
Firing Your Agency? Do These 4 Steps First
Let’s face it, if a dealership is firing their digital marketing agency, it is a last resort after working to improve results. Ideally, the dealer can identify campaigns that are not performing, audiences that are not being properly targeted, or creative that is not...
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