Trending Auto Retail News
Seasons of Opportunities
By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. The holiday season is a wonderful time to reflect on the past year and count your blessings. Let me start by saying, Im not naive or unaware of the political,...
Interview with Derek DeBoer of TC Chevy
Pictured above: Derek DeBoer; Image by Cornelius Matteo TC Chevy, locally-owned and operated since 1985, is part of a small auto group in Southern Oregon. Its a full-service dealership that offers a no-pressure, hassle-free shopping experience, selling both new and...
9 Benefits of Doing a Year-End Social Media Audit
By Kathi Kruse, Founder, Kruse Control Inc. Whether your social media marketing is in-house or outsourced, it’s often difficult to see where the gaps are between your current successes and where you need to be. Your inbox is full of tips, tools, and hacks to improve...
Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
By Tom Laymac, Global Director of Digital Marketing, Fiat-Chrysler Automobiles Approaching marketing problems with a myopic silo mentality is one of the biggest limitations in the industry today. This is particularly true with the automotive behemoths, where the...
Optimizing the Dealership’s Social Media Efforts
Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the content posted on their dealership’s social media properties.
The Two Major Causes of Technology Outages at Dealerships
Erik Nachbahr shares the two major causes of outages that can disrupt a dealership’s operations and how to avoid them.
Three Tips for Maintaining Profit When Taking in Off-Brand Trades
By Majd Saboura, Senior Director of Offsite Solutions, Manheim Franchise dealers are taking in more off-brand trades than ever before — and that trend is likely to continue. In the past, a franchise dealer’s used vehicle mix would typically be around 80 percent on...
Manheim Surpasses Two Million Digital Transactions in 2019
Clients are increasingly turning to digital options to gain efficiencies. ATLANTA – November 21, 2019 – Manheim’s investment in giving clients more ways to transact anytime, anywhere is driving greater confidence, with clients increasingly turning to the company’s...
New Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses
NEW YORK–(BUSINESS WIRE)–Marketing attribution software company LeadsRx and iHeartMedia today released the findings from their new marketing attribution study focused on automotive radio advertising. In 2018, the automotive industry accounted for $1.2 trillion in...
Kelley Blue Book Announces 2020 Best Buy Award Winners
Prestigious Annual Awards Name Kia Telluride Best New Model for 2020 IRVINE, Calif., November 20, 2019 – Following head-to-head testing, evaluation and data analysis of 2020 model-year vehicles, the experts at Kelley Blue Book today announce the 2020 Kelley Blue Book...
Who’s the Baby? Recalls and Infants
By Dan Beres, Managing Partner, Recall Masters When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for recall-related repairs or not having use of their...
Dealertrack F&I Enhances Integration to Streamline Lease Contract Workflow for Dealers and Lenders
Dealers on CDK Global DMS can now import both retail and lease deals into Digital Contracting on Dealertrack uniFI® platform; Lenders gain greater ability to contract NORTH HILLS, N.Y., November 18, 2019 – Dealertrack F&I announced today an expanded integration...
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