Trending Auto Retail News
Mobile-First Video – Next Wave of Mobile-First Revolution
By Thomas R. Pearce, Senior Director of Interactive Strategy, Autodata Solutions I’ve been in digital most of my life and being part of this industry’s fast-paced evolution is exciting. When I put my video advertiser hat on, my crystal ball tells me that “Mobile-First...
How Video Leads to More Sales
Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it.
Buyers Beware: Signing Dealer Agreements Without Reading Can Get Costly
By Erin Tenner, Esq., Partner, Gray•Duffy, LLP Many issues are arising from what’s becoming standard terms in dealer agreements, so if you’re not in the habit of thoroughly reviewing what the manufacturer puts in front of you to sign, it’s time to put down the pen and...
Autotrader Tips Off Its 16th Season of NBA Partnership
ATLANTA, Ga., October 23, 2019 – Autotrader is tipping off its 16th season of partnership with the National Basketball Association (NBA), featuring several opportunities to be front and center all season long as the Official Car Search Engine of the NBA. The brand is...
Inovatec Systems Corp. Partners with Inverite Verification in Strategic Partnership
BURNABY, BC (October 22, 2019) - Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and Inverite Verification, the leading open-banking provider with coverage for over 275 Canadian Financial...
FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers
As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing cases to move forward against...
Remove Friction in Your Media Mix to Drive Profitability
By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top expenditures, what a dealer buys and how they buy plays a role in their dealership’s profitability. One of the biggest struggles for dealers today is...
Going Beyond Amazon, Apple and Google
By Adam Swanson, OEM Director, FuzionZone You’re not Amazon, Apple or Google, so why is everyone telling you that you should be? “Hey Alexa, order me more shampoo. Also, can you get me a trade number on customer Smith, make sure that our inventory is up to date...
5 Ways to Modernize Your Owner Retention Program (ORP)
By Courtney Evans, VP of Product, Affinitiv Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communications, the goal is to stay in touch with sold customers, bring them...
Become an Accredited Leader
By Dave Anderson, President, Learn To Lead ACCREDITED represents an acronym presenting 10 key traits that help build both killer instinct and mental toughness; these traits are both different and essential. In this piece, I’ll present an outline of the 10 traits and...
#WittsWiseWords: Telling Isn’t Selling
Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this Witt’s Wise Words, Bill Wittenmyer makes the distinction between selling and telling.
A Message for Women Who Want to Be in the Auto Industry
https://www.youtube.com/watch?v=PzXWXZ2yrfc&feature=youtu.be Veronica Dunford shares her advice to women who are considering entering the auto industry in this video blog.
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