Trending Auto Retail News
A Simple Way to Capture Additional Service Revenue
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to...
Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are...
KPA Services Wins Online Training Library Award for Second Year in a Row
Company recognized for its anytime, anywhere access to learning content LAFAYETTE, Colo. – July 9, 2019 – KPA, a leading provider of Environmental Health & Safety (EHS), HR Management, and Finance & Insurance compliance software and services, announced today...
Is Carvana Creeping into your Market?
We’ve all heard the hype around Carvana, and their mission to change the way consumers purchase vehicles. In the end, there are likely some learning lessons from Carvana for dealers, and I would argue that this has created much of the drive around digital retailing...
Warning: BlueKeep Malware Could be as Bad as WannaCry
Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems? Do you have a Windows Server 2008? Be aware that your machines are vulnerable to a new type of malware called BlueKeep that’s seeking to infect thousands...
7 KPIs to Connect with Every Caller
By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that means you’re missing...
Who Really Cares About Your Marketing?
By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to do is sit down to watch Netflix. You used to dread scrolling through a variety of movies and shows you had no interest in. It took up time and the number of choices...
How to Maximize Your Messaging in the Digital Age
By Peter Gary, Founder/CEO, Pinnacle Advertising According to American statesman, Fredrick Wilcox, “Progress always involves risk. You can’t steal second base while keeping your foot on first.” This adage applies to so many aspects of life, but I think it serves best...
Is Traditional Advertising Dead in This Modern Era of Digital Ads?
By Ara Ghanbarian, CEO, Marcient The tools and techniques you need to hijack your competitors’ traffic are available to you right now! As a $70-billion-per-year industry, traditional marketing - despite changing over the past several years, especially as a result of...
How to Create Your Fundamental Digital Strategy
By Kevin LeSage, Director of Digital Marketing, Autotrader The auto industry is rapidly changing, and it’s our job to stay a step ahead of both the competition and our customers’ needs. New technology is introduced at a dizzying pace, making more data available by the...
Navigating OEM Programs
By Caroline Hollis, Director of OEM Programs, Dealer eProcess Most manufacturers have some sort of OEM-recommended or mandated program for at the very least websites and digital marketing in order to be eligible for any type of co-op funds. Many programs also include...
Witt’s Wise Words: Optics
Bill Wittenmyer shares why choosing between smartphones and tablets in your dealership is important.
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