Trending Auto Retail News
4 Benefits of Omnichannel Marketing
By Scot Eisenfelder, CEO, Affinitiv Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,’ predictive analytics, and new mobile and digital channels. To leverage the power of these new technologies, a new marketing approach is needed. Many...
Identifying Consumer Touchpoints and What Drives Traffic Into the Store
By Ryan Gerardi, Founder & CEO, AutoConversion Today’s dealership receives leads from an array of consumer touchpoints that all have the same purpose: To drive the customer into making a positive response in the sales funnel. It goes for all departments: sales,...
The Wrong Way to Increase Service Revenue
By Dan Beres, Managing Partner, Recall Masters, Inc. In search of service revenue, dealerships turn to randomly scheduling service appointments, regardless of shop capacity. Or they take everyone that drives up. This can overwhelm the service department and frustrate...
Master These 5 Service Advisor Best Practices
By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Service advisor training has never been more important. But there’s a big difference between knowing how to do a job and knowing how to do it well. While service advisors are largely responsible for...
Five Questions to Ask Your Next Digital Marketing Agency
By Mason Miller, Digital Marketing Manager, Gravitational Marketing A few years ago, automotive dealerships were just flirting with the idea of Google Search Ads, and now many are spending the majority of their advertising budgets online. The shape of digital...
For Auto Marketers, Not All Inbound Calls Are Created Equal
By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech The U.S. reached $15.91 billion in automotive digital ad spend in 2019, a 15.8 percent increase from 2018. The forecast looks steady for 2020; eMarketer projects U.S. automotive digital ad spend will...
Make the Customer Experience Fun and Boost Sales
By Mike Hirschfield, CEO, Assured Influence If you are not intentionally making the customer experience fun, you are undoubtably missing a huge opportunity to positively influence customers and ultimately boost sales. Recently, I was conducting an immersive training...
Discontinued Sedans Demonstrate Remarkable Staying Power in Terms of Valuation
By David Paris, Senior Analyst, J.D. Power Valuation ServicesIn preparing for 2020, the automotive industry has been making a list and checking it twice to determine which vehicles will continue their model cadence into the immediate future, and which... will not....
What’s New & What’s Next
Mark your calendars and meet us this April 6-8 in Orlando and September 15-17 in Las Vegas to uncover new opportunities to make 2020 your best year yet. Digital Dealer Orlando returns to Rosen Shingle Creek Resort this April 6-8 for 2.5 days of progressive education,...
Mobile-First Video – Next Wave of Mobile First Revolution
By Thomas R. Pearce, Sr. Director of Interactive UI/UX Strategy, Autodata Solutions The insurgency of mobile traffic to automotive websites forced dealerships to become mobile compliant as the numbers crashed through the 50 percent mark in October 2016.3 Mobile-first...
What’s Working in Auto TV Advertising
By Greg Dixon, VP of Automotive Client Development, TVSquared Auto brands have been a mainstay on TV for decades. With its unprecedented reach, what better way to spread the word about a model launch or sale? But what surprises some is just how forward-thinking the...
Ad Copy Power Points!
By Jim Boldebook, Founder, CBC Automotive Marketing Cut to the chase! Quick! Today, too many ad copywriters are wasting valuable ad dollars and precious listener/viewer moments beating around the bush. Your mission is to give a potential buyer a reason to buy a...
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