Trending Auto Retail News
For Auto Marketers, Not All Inbound Calls Are Created Equal
By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech The U.S. reached $15.91 billion in automotive digital ad spend in 2019, a 15.8 percent increase from 2018. The forecast looks steady for 2020; eMarketer projects U.S. automotive digital ad spend will...
Make the Customer Experience Fun and Boost Sales
By Mike Hirschfield, CEO, Assured Influence If you are not intentionally making the customer experience fun, you are undoubtably missing a huge opportunity to positively influence customers and ultimately boost sales. Recently, I was conducting an immersive training...
Discontinued Sedans Demonstrate Remarkable Staying Power in Terms of Valuation
By David Paris, Senior Analyst, J.D. Power Valuation ServicesIn preparing for 2020, the automotive industry has been making a list and checking it twice to determine which vehicles will continue their model cadence into the immediate future, and which... will not....
What’s New & What’s Next
Mark your calendars and meet us this April 6-8 in Orlando and September 15-17 in Las Vegas to uncover new opportunities to make 2020 your best year yet. Digital Dealer Orlando returns to Rosen Shingle Creek Resort this April 6-8 for 2.5 days of progressive education,...
Mobile-First Video – Next Wave of Mobile First Revolution
By Thomas R. Pearce, Sr. Director of Interactive UI/UX Strategy, Autodata Solutions The insurgency of mobile traffic to automotive websites forced dealerships to become mobile compliant as the numbers crashed through the 50 percent mark in October 2016.3 Mobile-first...
What’s Working in Auto TV Advertising
By Greg Dixon, VP of Automotive Client Development, TVSquared Auto brands have been a mainstay on TV for decades. With its unprecedented reach, what better way to spread the word about a model launch or sale? But what surprises some is just how forward-thinking the...
Ad Copy Power Points!
By Jim Boldebook, Founder, CBC Automotive Marketing Cut to the chase! Quick! Today, too many ad copywriters are wasting valuable ad dollars and precious listener/viewer moments beating around the bush. Your mission is to give a potential buyer a reason to buy a...
Retail Resolutions to Drive Results
By Bill Wittenmyer, VP of Sales, Layered Apps & Competitive Accounts, CDK Global Strong consumer confidence and low unemployment signal the continued demand for vehicles in 2020. However, affordability can still be an issue with the average sale price of a new...
Q&A with Facebook
In the following interview, Bob Lanham, Facebook's head of automotive retail, takes us inside of their Dealer Playbook, sharing what the resource is, what prompted it, and the focus behind its core strategies. They also share best practices for measuring success,...
Seven Key Rules of Culture
By Dave Anderson, President, LearnToLead One of the areas worth stressing is the importance of building and protecting a high performing culture. “Culture” is often an overused word that many managers have trouble defining in precise terms. Following are seven rules...
Intelligent Social Media Strategy
By Dane Saville, Co-Founder, Reunion Marketing Most consumers aren’t in the market to purchase a vehicle during each month. When they start looking, they use digital channels — a total of 19 of some 24 total touchpoints. Even after all of that legwork, just one in...
Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers
New platform offers cost-effective, fast solution for creating videos that promote auto manufacturers’ incentives Urbandale, IA—December 2, 2019—Flick Fusion introduces Dynamic Marketing Videos (DMVs) for auto dealerships, greatly reducing the time and expense...
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