Trending Auto Retail News
Conversations Not Clicks, or Yes, I was Wrong
By Eric Brown, CEO, inSearchX Many of you reading this article may recall the articles I wrote as CEO and co-founder of Dataium (a behavioral analytics company that collected and analyzed consumer online shopping data). If you were to wordsmith our output, it would...
The Importance of Understanding the Tools You Have
Mike Trasatti shares why dealers and their staff should go beyond simple training and aim for understanding the tools available to them.
Social Media is a Two Way Conversation
Mike Correra explains why dealerships should engage with their customers via social media rather than simply broadcast content.
2 Simple Reports to Help You Conquer Google Analytics
By Michael Trasatti, CEO, DealerBuilt “Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church & Bestselling Author We all have our own beliefs, some of which tend to be universal. Such as the above statement...
3 Ways for Your Dealership to Start Improving Inbound Phone Performance
Auto dealers cannot ignore the phone. Though digital as well as in-person communication are important, inbound phone calls to car dealerships are the second-most-common way that customers initially contact automotive dealers. Once you can ensure that employees are...
Building Relationships Within the Organization
Mike Trasatti shares why building relationships within your organization is scary but vital to success.
How Envisioning the Future Will Bring Success
Mike Trasatti shares how envisioning the future is important to your business success.
4 Benefits of Omnichannel Marketing
By Scot Eisenfelder, CEO, Affinitiv Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,’ predictive analytics, and new mobile and digital channels. To leverage the power of these new technologies, a new marketing approach is needed. Many...
Identifying Consumer Touchpoints and What Drives Traffic Into the Store
By Ryan Gerardi, Founder & CEO, AutoConversion Today’s dealership receives leads from an array of consumer touchpoints that all have the same purpose: To drive the customer into making a positive response in the sales funnel. It goes for all departments: sales,...
The Wrong Way to Increase Service Revenue
By Dan Beres, Managing Partner, Recall Masters, Inc. In search of service revenue, dealerships turn to randomly scheduling service appointments, regardless of shop capacity. Or they take everyone that drives up. This can overwhelm the service department and frustrate...
Master These 5 Service Advisor Best Practices
By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Service advisor training has never been more important. But there’s a big difference between knowing how to do a job and knowing how to do it well. While service advisors are largely responsible for...
Five Questions to Ask Your Next Digital Marketing Agency
By Mason Miller, Digital Marketing Manager, Gravitational Marketing A few years ago, automotive dealerships were just flirting with the idea of Google Search Ads, and now many are spending the majority of their advertising budgets online. The shape of digital...
Join us for Digital Dealer Las Vegas 2021