Trending Auto Retail News
Sales Persistence – When & Why It Matters
By Mike Hirschfield, CEO, Assured Influence You cannot give someone something that you don’t already possess. We all want others to believe in us, our ideas, and our products and offerings; but to what degree do we believe it all ourselves? Nothing can demonstrate...
2020: A Brand You, Year (and Decade)!
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Working with five dealer brands under four rooftops, I have had the pleasure of getting to know a lot of different people. There is a vast amount of knowledge and experience, stemming from all different...
Repair Process 2020: A Very Hot SEMA Topic Indeed!
By Ed Kovalchick, CEO & Founder, Net Profit Inc. Repair processes for 2020 was indeed a very hot SEMA topic! If you have attended the Las Vegas SEMA/AAPEX shows, you experienced an automotive panacea like no other. Besides over 4,900 eclectic international...
Direct From Facebook: Drive Relevant Messaging for Parts & Service
By Amanda Flippin, Automotive Lead, Facebook Last month, we introduced the first of a regular column featuring exclusive insight from Facebook. This month, Amanda Flippin, an Automotive Lead at Facebook, based in Austin, Texas, shares her insight on driving relevant...
10 Dealership Social Media Best Practices for Beginners
By Kathi Kruse, Founder, Kruse Control Inc. Social media can be overwhelming, especially if you’re just starting. It feels unfamiliar and uncomfortable – as if someone asked you to paint a room blue and gave you a hammer and a screwdriver to do it with. If you’re new...
The Great CPO Disconnect
By Jeffrey Schwartz, President & Co-Founder, SureSale Consumer demand for CPO rises, so why aren’t franchise sales keeping up? Raise your glass and celebrate the ninth consecutive year of record CPO sales! In 2019, manufacturer certified programs sold more than...
Social Seen: February 2020
Subaru of Pembroke Pines Celebrates "Subaru Loves Pets" Subaru of Pembroke Pines celebrated Subaru Loves Pets Month by hosting its 4th Annual “Dog Appreciation Pawty,” sponsored by Craig Zinn and the Craig Zinn Automotive Group, which owns and operates Subaru of...
Optimizing Your Process for Success
By Ted Rubin, President & Founder, ActivEngage, Inc. Elevating the Customer Experience Starts Within Being a dealer today is tough. Margins are getting narrower. Managing inventory is becoming increasingly difficult. Hiring, managing, and retaining staff is harder...
Embracing Online Selling Offers Advantages Far Beyond the Obvious
By Jack R. Nerad, Writer, Author, Radio Host, North American Car of the Year Juror Car buyers are more sophisticated than ever before, and with that added sophistication has come higher expectations. Many car buyers want a complete end-to-end online buying experience....
Website Tools Must Support Google Analytics Tracking
By George Nenni, Founder & Principal Consultant, Generations Digital A fascinating number of new digital retail and trade-in-valuation tools are entering the automotive digital marketing space. At the recent 2019 Digital Dealer Conference and Exposition in Las...
Three Key First Quarter Resolutions for 2020
By Dave Anderson, President, LearnToLead Einstein famously observed that insanity is doing the same thing over again and expecting a different result. Early in a new year is an ideal time to evaluate your dealership for “insane” behaviors and make needed adjustments....
Debunking the Succession “Misconceptions”
By Kendall Rawls, Director of Development, The Rawls Group Succession planning is often feared as complex, and with good reason. It is a multifaceted process involving a variety of interdependent areas that impact the other. Because of these complexities, general...
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