Trending Auto Retail News
Market Pulse: COVID-19’s Impact on Online Car Shopping
By Chris Martin, SVP of Customer Development, Client Command The impact of COVID-19 is shaping every aspect of life. Dealerships across the U.S. are seeing less showroom traffic/a drop off in sales or are temporarily closed to protect the spread of the virus. To...
4 Ad Targeting and Retargeting Steps to Boost Your Digital Ad Strategy
By Shelley Washburn, President, GSM By 2021, digital ad spend is anticipated to exceed $375 billion. If you’re putting a portion of your marketing budget into that pool, you need to make sure your ads reach the right people at the right time with your ad targeting and...
What Dealerships Need to Know About Getting Financial Stimulus Money
By Digital Dealer Small Businesses are eligible for SBA loans for two months of payroll, and repayment will be forgiven if the rules are followed. The $2 trillion Phase 3 Stimulus package couldn’t come soon enough for many small businesses affected by the coronavirus...
Less Is More: Optimizing Websites Through Design
By Kristopher Nielsen, eCommerce and Guest Experience Manager, Soave Automotive It sounds counterintuitive, but heat-map testing confirms it: When it comes to your website, it’s not about merchandising; it’s about providing a route for car shoppers to sort and filter...
Interview with Maureen Bailey of Subaru of Moon Township
Featured image credit: Brian Kaldorf Subaru of Moon Township is part of the Lithia Motors Inc. family, one of the largest providers of personal transportation solutions in the U.S., and among the fastest-growing companies in the Fortune 500 (#265-2019). Consumers can...
automotiveMastermind Has Created a COVID-19 Resource Center for Dealerships
Press Announcement - automotiveMastermind, part of IHS Markit, has created a COVID-19 resource center for dealerships. The resource center contains various types of content to help dealers continue connecting with and supporting customers during this unprecedented...
Navigating COVID-19 – 5 Tips to Rally Around the Shopper
By Chris Martin, SVP of Customer Development, Client Command With the COVID-19 situation, many car dealers are asking the same question – how can our business continue to serve our community, car shoppers, and car owners? We need to ensure that our communities know...
8 Questions to Ask Yourself Before Investing in Digital Video Advertising
By Jon Torrey, Product Manager of Video Advertising, Dealer.com Video advertising is a historically underpriced advertising channel and is so because there isn’t a large supply of advertisers…yet. This is due to multiple reasons ranging from lack of creative assets...
Today, Everyone Is a Service Marketing Expert!
By Owen Moon, CEO, FIXED OPS DIGITAL In these uncertain times, every vendor is trying to provide value to dealerships they currently work with. This is great! However, I have personally seen a huge uptick in messaging on Facebook and LinkedIn from vendors who...
Autotrader Names Best New Cars for 2020
ATLANTA, March 25, 2020 – As shoppers shift online across all categories for both every day essentials and aspirational needs, they are facing a new reality. Within the automotive space, they are experiencing an increasingly crowded virtual marketplace, where visiting...
Autotrader Debuts Dealer Home Services to Help Sell and Deliver Vehicles Without Requiring a Visit to the Dealership
Offers Virtual Vehicle Tours, Test Drives at Home and Local Vehicle Delivery ATLANTA, GA, March 24, 2020 – As consumers continue to social distance and shelter in place, Autotrader is helping dealers stay connected to shoppers with the rollout of Dealer Home Services....
How The F&I Industry Can Help Dealers & Lenders During COVID-19
F&I program provider, Protective Asset Protection, is making the following proactive measures to assist dealers and lenders currently during the COVID-19 outbreak and containment efforts. Dealers and lenders continue to face great challenges as the nation...
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