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Trending Auto Retail News

Tips on Keeping Up with Consumer Engagement Challenges

Tips on Keeping Up with Consumer Engagement Challenges

By Scott Pechstein, Vice President, Digital Air Strike 1998: “Don’t get in a car with strangers” 2008: “Don’t meet people from the internet alone” 2020:  Rideshare: “Order yourself a stranger off the internet to get into a car with alone” Just like technology and...

Profit Over Velocity: Examining the Ideal Inventory Model

Profit Over Velocity: Examining the Ideal Inventory Model

By Merritt Critcher, Director of Product Management, DealerSocket’s Inventory+ Knowing your operation’s core inventory is your best weapon against margin compression. A veteran car guy explains why and reveals a better way to measure turn. When it comes to managing...

Why CRO Is Essential to Increase Sales on Your Auto Website

Why CRO Is Essential to Increase Sales on Your Auto Website

By Kurt Philip, Founder & CEO, Convertica Here’s something to consider. 80 percent of all car buyers look to third-party online sources before purchasing a new or used vehicle, and 32 percent of car buyers finish their research using online dealer sites. Given...

A Successful Family Transfer

A Successful Family Transfer

By David Brackenbury, Owner, Dealer Exit Planning & Associates There are five elements of a successful transfer - and this article will explain why each is important for owners who want to pursue an ownership transfer to family. Parental Financial Security In exit...

Transform Your Workplace Culture with Servant Leadership

Transform Your Workplace Culture with Servant Leadership

By Melissa Maldonado, Director of Customer Support, Auto/Mate If employee turnover is a top concern for your dealership, one of your top priorities must be transforming your workplace culture and leadership style. We traditionally think of leadership as a top-down,...

Manheim Converts Additional Sites to All-Digital Auctions

Manheim Flint and Manheim Houston join Manheim Tucson ATLANTA, Ga. (March 10, 2020) – Fueled by a commitment to deliver safer, more efficient auction experiences for clients, Manheim recently converted Manheim Flint and Manheim Houston to all-digital formats, bringing...

Every Service Department Should Have a Salesperson Running It!

Every Service Department Should Have a Salesperson Running It!

By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. “Every service department should have a salesman running it,” according to Don Hardcastle, service sales manager at Route 66 Chevrolet in Tulsa, Oklahoma. Hardcastle is...

Marketing for Profit!

Marketing for Profit!

By Jim Boldebook, Founder, CBC Automotive Marketing When I surveyed dealers at the end of 2019, these were the two comments I heard frequently: 1) “We’ve got to get our marketing/advertising costs in line!” 2) “Advertising expenditures are eating us alive!” Virtually...

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