Trending Auto Retail News
Less Is More: Optimizing Websites Through Design
By Kristopher Nielsen, eCommerce and Guest Experience Manager, Soave Automotive It sounds counterintuitive, but heat-map testing confirms it: When it comes to your website, it’s not about merchandising; it’s about providing a route for car shoppers to sort and filter...
Interview with Maureen Bailey of Subaru of Moon Township
Featured image credit: Brian Kaldorf Subaru of Moon Township is part of the Lithia Motors Inc. family, one of the largest providers of personal transportation solutions in the U.S., and among the fastest-growing companies in the Fortune 500 (#265-2019). Consumers can...
automotiveMastermind Has Created a COVID-19 Resource Center for Dealerships
Press Announcement - automotiveMastermind, part of IHS Markit, has created a COVID-19 resource center for dealerships. The resource center contains various types of content to help dealers continue connecting with and supporting customers during this unprecedented...
Navigating COVID-19 – 5 Tips to Rally Around the Shopper
By Chris Martin, SVP of Customer Development, Client Command With the COVID-19 situation, many car dealers are asking the same question – how can our business continue to serve our community, car shoppers, and car owners? We need to ensure that our communities know...
8 Questions to Ask Yourself Before Investing in Digital Video Advertising
By Jon Torrey, Product Manager of Video Advertising, Dealer.com Video advertising is a historically underpriced advertising channel and is so because there isn’t a large supply of advertisers…yet. This is due to multiple reasons ranging from lack of creative assets...
Today, Everyone Is a Service Marketing Expert!
By Owen Moon, CEO, FIXED OPS DIGITAL In these uncertain times, every vendor is trying to provide value to dealerships they currently work with. This is great! However, I have personally seen a huge uptick in messaging on Facebook and LinkedIn from vendors who...
Autotrader Names Best New Cars for 2020
ATLANTA, March 25, 2020 – As shoppers shift online across all categories for both every day essentials and aspirational needs, they are facing a new reality. Within the automotive space, they are experiencing an increasingly crowded virtual marketplace, where visiting...
Autotrader Debuts Dealer Home Services to Help Sell and Deliver Vehicles Without Requiring a Visit to the Dealership
Offers Virtual Vehicle Tours, Test Drives at Home and Local Vehicle Delivery ATLANTA, GA, March 24, 2020 – As consumers continue to social distance and shelter in place, Autotrader is helping dealers stay connected to shoppers with the rollout of Dealer Home Services....
How The F&I Industry Can Help Dealers & Lenders During COVID-19
F&I program provider, Protective Asset Protection, is making the following proactive measures to assist dealers and lenders currently during the COVID-19 outbreak and containment efforts. Dealers and lenders continue to face great challenges as the nation...
Auto Lease Prices Drop on Several Mid-Size Cars and SUVs in March
Automotive Manufacturers Offer Aggressive Lease Deals on Many Vehicles Amidst Sales Slump in Response to COVID-19 CINCINNATI, OHIO (March 24, 2020) – Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease...
9 Tips to Mitigate the Impact of COVID-19 in Your Service Department
By Dan Beres, Managing Partner, Recall Masters The Coronavirus is disrupting businesses across the globe, and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to...
How to Exclude Stale Leads from Your Digital Automotive Marketing Spend
By Jaden Miller, Content Strategist, 9 Clouds What’s almost always partnered with a successful automotive digital marketing strategy? The answer is, healthy, updated, and organized CRM data. There’s no one formula for removing stale leads from a CRM that will work for...
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