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Trending Auto Retail News

Branding Tips for When Leads Are Down

Branding Tips for When Leads Are Down

By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you're in any type of sales capacity, you might experience those months when leads just aren’t enough. Maybe business is slow, you’re not hitting your objective for the month or quarter, you lost a few deals...

DOWC® Announces Keyfetch™ Partnership

April 10, 2020 (RINGWOOD, NJ) — Dealer Owned Warranty Company (DOWC®), a leading provider and administrator of F&I products and services, announces its partnership with Keyfetch Automotive USA. Keyfetch Auto Protect provides customers with a unique keychain that...

Kelley Blue Book Announces 2020 Brand Image Award Winners

Tesla Nearly Sweeps Luxury Brand Categories; Subaru Leads Non-Luxury Brands IRVINE, Calif., April 8, 2020 – Automotive brands resonate with shoppers worldwide with appealing attributes like reputation, design and more. Few products are more ubiquitous in our...

Stay Proactive with Video Communications

Stay Proactive with Video Communications

Just because business is slow, doesn’t mean your team should sit back and do nothing. Lehel Reeves explains how Flick Fusion is helping dealerships stay in touch with their customers.

Adjusting Your Advertising for COVID-19

Adjusting Your Advertising for COVID-19

By Christopher Walsh, Vice President and General Manager, Naked Lime Marketing The principles of the marketing funnel inform much of your advertising strategy on a day-to-day basis. Put simply, the funnel consists of the stages you guide potential buyers through on...

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