Trending Auto Retail News
Expenses! We Don’t Need Expenses
By Ed Kovalchick, CEO, Net Profit, Inc. By now, you (just like the rest of us) are likely dealing with continued expenses and abbreviated to no income to offset these never-ending pulls on your department’s checking account. At this point, reducing overhead, just like...
How to Use Video to Increase Engagement During COVID-19
By Jeremy Anspach, CEO, PureCars As a result of the COVID-19 pandemic, dealers are looking for every opportunity to not only preserve lost sales but also to adapt and maximize advertising strategies to aggressively grow mindshare in front of every possible customer....
Embrace Behavior, Discard Models: How COVID-19 Changes What Data Your Dealership Needs
By Greg Geodakyan, Chief Product Officer, Client Command It's been my experience that the average dealer makes marketing and outreach decisions based on 90-day old registration data. Think about it. How many of your tools rely on typical, standard 90-day trends and...
8 Reasons Why Your Social Media Plan Isn’t Working
Charles Cruze, Consultant Social media is susceptible to bad ideas, false starts, and poor execution, just like any other kind of marketing. But social media is one of the most responsive marketing channels as you can test, respond to, and improve your social media...
4 Tactics to Win and Retain End-of-Lease Customers
By Bill Wittenmyer, VP Sales, Layered Apps & Competitive Accounts, Elead Are you ready for the glut of lease vehicles about to hit the market? According to J.D. Power, nearly two million vehicles are coming off lease over the next five months. Attracting and...
Covid-19 New-Car Inventory Roulette
By Brian Finkelmeyer, Senior Director, New Car Solutions, vAuto There’s an interesting game of roulette being played in the new car business right now, with about half of the dealers betting on red and the other half betting on black. The wagered bet is whether...
eLearning Launched: Digital Dealer Now (DDN)
Digital Dealer Now (DDN), a new virtual learning platform, offers streamlined access to more than 80 relevant sessions from the most recent Digital Dealer Conferences, as well as new web-exclusive content, rolled out monthly. Since DDN sessions are available...
ProGuard and SnapCell Alliance Assists Automotive Dealers During Current Market Conditions
AVOCA, Pa., May 1, 2020 – ProGuard Warranty announced today that they have formed a professional alliance with SnapCell Inc. to bring their innovative automotive personal video solution to ProGuard’s base of independent and franchise dealers across the United States....
Dealer.com Launches All-New Digital Retailing Video Capabilities
Video Chat and CoBrowse, Powered by LivePerson, to Help Dealers to Replicate In-Store Buying Experience From Home BURLINGTON, Vt., April 30, 2020 – Dealer.com today announced the launch of two all-new Digital Retailing capabilities, Video Chat and CoBrowse, to help...
Dealer-FX Launches Experience to Enhance the Appointment Scheduling and Check-In Process
Essential Tools to Deliver an Exceptional Customer Experience During and Post COVID-19. Dealer-FX, the digital transformation and customer experience management leader for automotive retailers and OEMs, announced the launch of Experience today, a new offering that...
PureCars Data: Early Stay-at-Home States Showing Positive Signs for Auto Dealers
Here is the latest COVID-19 report for auto dealers, filled with data and insights from PureCars that shows that continued impact the pandemic is having on the industry, tips to help dealers make the right decisions for their business, and trends that show where...
Best Practices in Credit Reporting Coding in Disaster Scenarios
By Jennifer Reid, VP of Automotive Marketing & Strategy Lead, U.S. Information Solutions Many have questions about how the current landscape impacts credit reporting, particularly given the recent support from the lending community around payment deferrals, loan...
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