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Trending Auto Retail News

How Do You Diagnose and Mend a Broken Culture?

How Do You Diagnose and Mend a Broken Culture?

By Dan Schneider, Partner/Director, The Rawls Group Every organization has a culture. It’s the collective personality of the people who represent you daily. As such, it’s a combination of logical and emotional behavior patterns that either draw people in or push them...

Relevance Is King: Aligning Content with Search Intent

Relevance Is King: Aligning Content with Search Intent

By Dane Saville, Co-Founder, Brand and PR Manager, Reunion Marketing COVID-19 has forced changes upon consumers, advertisers, and automotive retail. There is not one facet of American life — of global life — that has not been affected. People have been quarantined for...

Supercharging Vehicle Sales During the Recovery Phase

Supercharging Vehicle Sales During the Recovery Phase

By Doug Van Sach, VP of Strategy and Analytics, AffinitivAs auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in...

Car Wars integration adds texting as a channel in CarNow

Dallas, TX | May 2020-- Car Wars and Car Now announce an SMS integration that allows inbound and outbound communication on a Car Wars text-enabled line to take place within CarNow. Car Wars tracks and records inbound and outbound calls and text messages to and from...

EFFECTV Launches First-Ever Virtual Automotive Showroom on an MVPD

More than a dozen Tier 1 automotive brands are taking part in the free two-month preview on Xfinity X1 New York, May 26, 2020 – Effectv, the advertising sales division of Comcast Cable, today announced the launch of an industry-leading Virtual Automotive Showroom for...

ACERTUS Announces New API Integration with AutoIMS

ST LOUIS, MO – May 20, 2020 – ACERTUS, a tech-enabled automotive logistics and services company, today announced a partnership with AutoIMS, an inventory management platform solution for players in the automotive remarketing industry. This new technology partnership...

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