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Trending Auto Retail News

Optimize Your LinkedIn Network to Build Your Personal Brand

Optimize Your LinkedIn Network to Build Your Personal Brand

By Melanie Borden, VP of Marketing, Celebrity Motor Cars At the end of 2019, I asked myself what I could do better in 2020. I reflected on how I could best make use of my marketing knowledge to help others in our company in 2020, while also bringing value to myself. ...

How to Find the Right Balance with Your Social Media Marketing

How to Find the Right Balance with Your Social Media Marketing

By Kathi Kruse, Founder, Kruse Control Inc. Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives, and careful measurement, all of which ultimately produce leads for your dealership. Yin-Yang...

What Inventory Management Really Is

What Inventory Management Really Is

By Scott Dreisbach & Richard A. Secor, CEO & CIO, Valuinsight, LLC. In automotive sales, inventory management can either increase revenue, sometimes up to 10 times as much, or cause a single lot to go out of business forever. After analyzing inventory data...

Dealerpeak Leveling the Playing Field for the Automotive Industry

As is the case within most sectors of the U.S. economy, the impacts of the coronavirus have dealt a devastating blow to the American automotive industry. This pandemic has highlighted the difficulties faced by many small-town, family-owned, independent dealerships;...

What to Look for in an Automated Workflow Solution

What to Look for in an Automated Workflow Solution

By Steve Southin, Co-CEO, PAVE From sales to finance, and IT to marketing, workflow automation can liberate almost any department from the burden of tedious manual processes. A workflow automation process begins with a clear objective and ends at process evaluation....

Why Is Acquiring Used Vehicle Inventory So Hard?

Why Is Acquiring Used Vehicle Inventory So Hard?

By Mark Gibson, Co-Founder, 1 Click Auto Auction Many dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to gravitate to used vehicles for multiple reasons: they are less expensive, plus the manufacturers aren’t pumping out...

Top 3 Benefits of Workflow Automation

Top 3 Benefits of Workflow Automation

By Steve Southin, Co-CEO, PAVE The COVID-19 pandemic has accentuated the need for automation across most service and manufacturing industries and the automotive industry is no different. There are countless tedious repetitive, manual processes within automotive sales...

KPA Receives Online Training Award for Third Consecutive Year

Training Is Critical to an Effective Safety and Compliance Program Lafayette, Colo. – August 20, 2020 – KPA announced its online training has been recognized as a Top 20™ Online Learning Library by Training Industry Inc. This award marks the third consecutive year...

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