Trending Auto Retail News
Dealer.com Launches New SRP Experience To Boost Inventory Search Efficiency
Upgraded Search Capabilities Put Customers On A Faster Path To The Right Vehicle Burlington, Vt., August 31, 2020 – The increase in online car shopping activity demands an upgraded user experience. That’s why Dealer.com is introducing an all-new search results page...
Swapalease.com Releases 2020 Vehicle Lease Trends Report Showing Impact Lease Policies Have on Sales, Loyalty, Retention
CINCINNATI, OHIO (August 31, 2020) – Swapalease.com, the nation’s largest car lease marketplace, unveiled today its latest report on vehicle lease trends and brand retention for leasing: “2020 Vehicle Lease Trends - What’s Motivating Drivers and Dealers to Modernize...
What Dark UX is, and Why You Should Avoid It
By Steve Southin, Co-CEO, PAVE For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website, application or product. The goal of UX design is to create an easy, efficient and smooth experience for the user. A happy...
An Unfortunate Event Can Provide Opportunity
By Sean Reyes, Chief Marketing Officer, Recall Masters While some dealerships have done an incredible job of surviving the storm that is the COVID-19 pandemic, in many cases, sales and service have decreased. Customers still want to buy cars and service their...
automotiveMastermind Enhances Market EyeQ Sales Platform With Pre-Owned and Manheim Market Report Integration
Market EyeQ users can now automate behavior-based predictive marketing campaigns to pre-owned car buyers and utilize Manheim Market Reports to evaluate trade-in vehicles based on real time auction prices. NEW YORK (August 26, 2020) automotiveMastermind®, part of IHS...
How Much is a Used Car Manager’s Time Worth?
By Steve Southin, Co-CEO,PAVE If you aren’t responsible for vehicle inventory management, you may think it is an easy concept, but it is a stressful and labor-intensive endeavor normally bestowed upon one person: The Used Car Manager. This individual has an...
Dealer Magazine Interview with Jon Gray of Orange Coast Automotive Group
By Digital Dealer What began three decades ago as a single retail store blossomed into Orange Coast Automotive Group, Southern California’s premier new and used car dealer for Chrysler, Dodge, Jeep, Ram, and OC Motorsports, its off-road division, totaling 121...
Close Deals with a Blended Sales Approach
By Bill Wittenmyer, VP of Sales, Layered Apps and Competitive Accounts, eLead Many dealers have seen their online shopping tools be used nearly twice as much over the past six months. With inbound calls also continuing to rise, it seems consumer behavior modification...
Dynamic Creative Optimization (DCO): Science Fiction or a New Video Strategy?
By Thomas Pearce, Senior Director of Interactive UX Strategy, J.D. Power | Autodata In 1956, American science fiction writer Philip Kindred Dick wrote a short story (later turned into a movie) set in futuristic 2054 about a police department that specialized in...
Google Updates Department Listings in GMB for Car Dealers (Again)
By Greg Gifford, VP of Search, SearchLab A few months ago, I wrote an article explaining the new update to Google My Business (GMB) rules for car dealers. In March, Google changed the rules for GMB and added an exception for auto dealers – now dealers are allowed to...
Marketing by Personas and Not by Your “Target Market”
By Brent Wees, Founder, Idea.meet.plan Many of us understand our target market, and we actively communicate with them every day through a blend of online and offline strategies that we hope will make them customers. But are you looking beyond the target and dialing...
Optimize Your LinkedIn Network to Build Your Personal Brand
By Melanie Borden, VP of Marketing, Celebrity Motor Cars At the end of 2019, I asked myself what I could do better in 2020. I reflected on how I could best make use of my marketing knowledge to help others in our company in 2020, while also bringing value to myself. ...
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