Trending Auto Retail News
Why General Agents Should Love One-Person
By Doug Reeves, Business Development Manager, A2Z Sync A General Agent’s (GA) job isn’t easy. It’s threatened daily by other agents, large national product providers, and of course, manufacturers who pressure dealers to sell their products. Furthermore, it’s...
From the Cautious to the Well-Versed: Understanding Car Shopper Types to Improve Sales
By Chase Abbott, Vice President, Sales - Dealer Software Solutions Dealertrack DMS, Dealer.com, VinSolutions & Xtime You know the importance of matching customers to the right car. But do you understand the personality traits that lead shoppers to the vehicle? To...
Texting Dos and Don’ts at Your Dealership
By Billy Reynolds, Regional Vice President, Elead What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone. No matter where you are – the grocery store, Home Depot, a wedding – if you play this sound, people...
How and Why to Supercharge CRM Use
By Phil Spagnoli, Regional Sales Director, Elead Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.” I bet your customers want the same recognition. After all, we’re in the...
Where Are the Auto Dealer Compliance Officers?
By Travis Peterson, Product Owner, One View It has been about five years since I worked as a controller in a dealership, and many things have changed in the auto industry since then. One thing I am surprised to see what has not changed is the lack of designated...
Digital Dealer Featured Sessions
Join us for Digital Dealer Tampa – a hybrid event, held at the Tampa Convention Center, June 8-10, 2021, with a virtual component. From hybrid options (onsite and online access) to virtual-only participation, there are many ways to learn, network, and be a part of the...
Quantum5 Hires Award Winning Fixed Ops Trainer Dave Foy, Acquires Fixed Ops Mastermind and Vision and Values Coaching
Announcement from Quantum5 Quantum5, the first training platform to transform dealership training and bridge the gap between the traditional and digital customer, announced today the adding of Fixed Ops industry veteran Dave Foy to its executive team. In addition,...
PureCars Becomes Certified as a Kia Canada Digital Advertising Partner
Announcement from PureCars Partnership Becomes PureCars’ 17th OEM Certification; Business Intelligence Digital Advertising Tools Help Dealers Lower Cost Per Sale PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today...
How Facebook’s Feud With Apple May Impact Auto Dealers
By Matt Copley, Director, Product Marketing and Sales Enablement, PureCars For years, Facebook has been a powerful resource for auto retailers who have leveraged the social platform’s ability to drive and target advertisements that are uniquely and individually...
Drive Productivity and Revenue with Clean Organized Data in Your BDC
Clean, organized data will help you achieve more productivity and revenue from your BDC. You may not even realize your data is dirty, or disorganized.
Who’s Driving Technology Choices – Dealers or DMS Providers?
By Mike Trasatti, CEO, DealerBuilt The one trait that has helped most in business this past year is the ability to be nimble. As the pandemic played out, with varying and highly localized impacts, and as customer behaviors shifted, each dealer had to quickly adapt. A...
Update to CDC Guidelines Causes Auto Dealers to Re-Evaluate Vehicle Sanitizing
By Sean Reyes, Chief Marketing Officer, Recall Masters Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting...
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