Trending Auto Retail News
Don’t Let “Writer’s Block” Stop Your Video Marketing Efforts
By Tim James, COO, FlickFusion Most dealerships understand the importance of effective marketing. Heck, you’ve been doing it for years. Every medium, every day and go big on Friday! As online content has grown, so has consumer preference for video. In fact, according...
Is This a Step in the Right Direction?
By Sean Reyes, Chief Marketing Officer, Recall Masters It is always encouraging to see our government taking steps to ensure the safety of drivers on our roads. And I am fully aware of the hurdles and challenges they face from dealerships to OEMs to consumers, as well...
Just Because You’ve Lowered Rebates Doesn’t Mean You’ve Solved the Problem
By Rusty West, President & CEO, Market Scan Information Systems For everyone involved in the automotive industry, 2021 continues to be a very interesting year where the only constant is change. We all know the story by now; consumer demand is high, inventory is...
GWC Warranty Selects Wrench as a Preferred Facility Repair Partner
Announcement from GWC Warranty GWC Warranty customers now have the option to order an ASE-certified mobile mechanic to fix their vehicles at home, at work, or on the road GWC Warranty, the automotive industry’s best-in-class provider of F&I solutions for used...
How to Maximize Your Claims Yield
By Scot Eisenfelder, CEO, APCO Holdings/EasyCare One of the most overlooked metrics in auto dealerships is claims yield. This metric measures the percentage of paid service claims that your dealership gets from vehicle service contracts (VSCs) and other F&I...
Why You Should Dig Deeper into Social Media Marketing
Tiffany Peeler, VP of Sales & Operations, Proactive Dealer Solutions How far will customers drive to buy the cars they desire? Before this year, I would have said buyers stick close to home. But, it’s a seller’s market and customers are expanding their online...
Brightline Dealer Advisors Adds Compliance Training to Portfolio – Allows Auto Dealerships to Stay on Top of Legal and Regulatory Environment
Announcement from Brightline Dealer Advisors Brightline Dealer Advisors (BDA) announced it has added a robust suite of compliance services to its portfolio. Through partnerships with industry leaders in compliance, Mosaic Compliance Services and Automotive Compliance...
Watertown Ford Chrysler Celebrates 20 Years of Tradition with Famous Dinner
Announcement from Watertown Ford Chrysler Watertown Ford Chrysler today announced that it will host its 20th Annual Community Thanksgiving Dinner on Thursday, November 25, 2021 from 11:30 a.m. to 1:00 p.m. The traditional, sit-down Thanksgiving dinner–which is free...
Consumer Perpetual Search: Can it Solve the Inventory Shortage?
Eric Brown, CEO and co-founder, inSearchX The answer is no, but it certainly can and will help. But before we dive into the “whys” of that statement first a few words about what perpetual search is, how it compares to traditional search engine marketing, how your...
Cars.com Finds 84% of Travelers Will Drive This Thanksgiving Holiday, Steered by Flight Disruptions, Flexible Work Schedules and Lingering COVID-19 Concerns
Announcement from Cars.com More Than Half of Americans Plan to Travel This Thanksgiving Holiday, Up 46% From 2020; 62% of Drivers Cite the Ongoing Pandemic as the Primary Reason for Driving The era of remote work will allow many Americans to spend more time with...
Data Show Dealer Sales Activity Healthier When They Keep Ad Budgets Intact
By Lauren Donalson, Senior Director of National Accounts, PureCars Although the pandemic was still a major force in the world, the automotive industry entered 2021 having rebounded from the earliest days of the shutdowns. If anything, automotive brands and dealers...
How the Pandemic Altered the F&I Product Makeup for Thousands of Auto Retailers
By Travis Wools, Vice President of Marketing, Protective Asset Protection The industry has seen more than its fair share of changes since the beginning of 2020. With much of the country on lockdown early in the pandemic, dealers were forced to expedite their digital...
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