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Trending Auto Retail News

Some Radical Truth on Paid Search Advertising

Some Radical Truth on Paid Search Advertising

By Lisa Gener, Vice President of Sales, Dealer Alchemist I’m running as fast as I can, not from something but, for something.  My lungs are on fire, I’m sweating,   there’s no one else around… and then the alarm sounds. I’m flooded with adrenaline and the realization...

An Intense Follow Up Plan for Successful Car Sales Consultants

An Intense Follow Up Plan for Successful Car Sales Consultants

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions It’s hard to believe that 2022 is around the corner and I think we can all agree this year has been an eventful one. The demand for both new and used vehicles has...

Five Ways to Fill Open Positions Faster

Five Ways to Fill Open Positions Faster

By Christina Wofford, Senior Vice President of Marketing & Communications, Digital Air Strike Many dealerships already had a problem recruiting and keeping quality employees, but the Covid-19 pandemic has only exacerbated the issue. The “Great Resignation” also...

Don’t Let “Writer’s Block” Stop Your Video Marketing Efforts

Don’t Let “Writer’s Block” Stop Your Video Marketing Efforts

By Tim James, COO, FlickFusion Most dealerships understand the importance of effective marketing. Heck, you’ve been doing it for years. Every medium, every day and go big on Friday! As online content has grown, so has consumer preference for video. In fact, according...

Is This a Step in the Right Direction?

Is This a Step in the Right Direction?

By Sean Reyes, Chief Marketing Officer, Recall Masters It is always encouraging to see our government taking steps to ensure the safety of drivers on our roads. And I am fully aware of the hurdles and challenges they face from dealerships to OEMs to consumers, as well...

GWC Warranty Selects Wrench as a Preferred Facility Repair Partner

Announcement from GWC Warranty GWC Warranty customers now have the option to order an ASE-certified mobile mechanic to fix their vehicles at home, at work, or on the road GWC Warranty, the automotive industry’s best-in-class provider of F&I solutions for used...

How to Maximize Your Claims Yield

How to Maximize Your Claims Yield

By Scot Eisenfelder, CEO, APCO Holdings/EasyCare One of the most overlooked metrics in auto dealerships is claims yield. This metric measures the percentage of paid service claims that your dealership gets from vehicle service contracts (VSCs) and other F&I...

Why You Should Dig Deeper into Social Media Marketing

Why You Should Dig Deeper into Social Media Marketing

Tiffany Peeler, VP of Sales & Operations, Proactive Dealer Solutions How far will customers drive to buy the cars they desire? Before this year, I would have said buyers stick close to home. But, it’s a seller’s market and customers are expanding their online...

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