Trending Auto Retail News
The Lollipop 1 Model
By Tom Kline, Lead Consultant and Founder, Better Vantage Point Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes hurt feelings, destroys trust, and creates anger. You create this same dynamic with customers when you...
Pricing Above MSRP: The Pros, Cons, and How to Save Your CSI
By Tiffany Peeler, VP of Sales & Operations, Proactive Dealer Solutions Many home buyers have been forced into bidding wars due to the pandemic housing market, with the winner paying well over the listing price. This was unheard of in most markets 10 years ago....
Quantum5 Acquires Marcom Results Group, Helping Dealers Ditch the Scripts with Successful Phone Conversion Skills
Announcement from Quantum5 Quantum5, the first platform to transform dealership training and bridge the gap between the traditional and digital customer, announced the completion of their acquisition of Marcom Results Group (MRG). MRG started in 2014 and is a licensed...
Document Management and OCR: Improving the Auto Lending Process
By Vlad Kovacevic, CEO, Inovatec In the past, lenders were reluctant to adopt new technologies. But as remote work has become mainstream, the transformation from paper to digital processes has become more of a priority. While some providers had already implemented...
Home is Where the Money is
By Tim James, COO, FlickFusion Video Marketing As we head into 2022, a dramatic shift has occurred in online consumer shopping behavior, according to Forbes. While online shopping was growing, COVID hit, forcing an even larger number of consumers to do their shopping...
A Goal Without a Plan is Just a Wish
By Michael Renaud, General Manager, Alan Ram’s Proactive Training Solutions It’s a brand-new year and with that comes a chance to start over. New dreams mean bigger goals and for some of you, this is your shot to hit the reset button. No looking back, just charging...
Cognitiondigital.io Launches Customer-Centric Advertising Platform for Retail Automotive Industry
Announcement from Cognitiondigital.io The new platform integrates with Amazon's suite of Ad Tech solutions providing higher clickthrough rates, lower cost per action, and more efficient media buy Cognitiondigital.io announced the launch of a new advertising platform...
How to Market and Merchandise Your CPO Program
By Jeremy Beck, Vice President Sales Operations, APCO Holdings/EasyCare Certified pre-owned (CPO) programs deliver a win-win for both consumers and dealerships. Consumers appreciate the peace of mind that comes with owning a quality vehicle and the protection that a...
The Dilemma of What Autonomous Vehicle Safety Really Means
By Sean Reyes, Chief Marketing Officer, Recall Masters An interesting “Catch-22” currently exists in the automotive technology space, as covered in a recent article in the New York Times. It’s been known for a while that a controversy exists regarding Tesla’s...
8 Practical Sales Strategies to Drive Customer Engagement
By Lawson Owen, Founder & CEO, Proactive Dealer Solutions Auto retail is moving away from “lead capture” and toward customer interaction because car shoppers are more educated and want more control over the buying process. As a result, the goal of the salesperson...
Solutions to Reducing “Time On Task” During Reconditioning Process
Mike Boyd, iRecon Senior Business Development Director and Founder, Cox Automotive Inc. Prolonged new vehicle inventory shortages coupled with supply chain disruptions are pressuring dealership management to find or better leverage new revenue streams. One such...
Benefits of Empowering a Dealership’s Accounting Staff
Michael Panozzo, Performance Manager at Dealertrack DMS, Cox Automotive Inc. While auto dealerships are constantly looking for new ways to become more profitable, they rarely focus on the potential—and all too often underutilized--contributions of their accounting...
Join us for Digital Dealer Las Vegas 2021