Trending Auto Retail News
Who is Paying with Cryptocurrency?
By Fred Brothers, President and Co-Founder, Cion Digital In recent years, many dealerships have turned away customers because they were not set up to accept cryptocurrency as payment for vehicles; nor were they able to facilitate crypto-secured loans for customers. As...
Finding Your People: Why You Should Develop Buyer Personas
By Dan Dulik, Director, Product Marketing, CDK Global/Elead We live in a time of highly personal communications. Spraying generic messages is a waste of time and money. With little to no value to the majority of recipients, messages are ignored or deleted. How can you...
Are You Dating Your Internet Leads?
By Steve Roessler, Chief Evangelist Officer, DriveCentric When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping to form some kind of relationship. Rejection,...
Q2 2022 DealerPeak Peak Insight Report Points to Continuing Strength of Showroom Conversion Rates as Inventory Remains Low
Announcement from DealerPeak DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, announced findings from their Q2 2022 Peak Insight Report. The quarterly report aims to reveal the top converting lead sources and partners as...
EpicVIN Adds More than 100 Car Dealer Partners to its Online Vehicle Marketplace
Announcement from EpicVIN EpicVIN rolled out new services on its car dealer partnership platform and attracted more than 100 automotive dealers who are now advertising vehicles for sale on cars.epicvin.com. The EpicVIN dealer partnership program is designed to help...
Avoid These 3 Mistakes for a Successful BDC!
By Michael Renaud, General Manager, Alan Ram’s Proactive Training Solutions In this blog, I would like to focus on the subject of the inbound call, on BDC teams and the top three mistakes they make regarding the inbound call. From all the BDC dealership teams we have...
Taking Control of Google Analytics 4 Conversion
By George Nenni, Founder, Generations Digital What is all the commotion these days about Google Analytics 4? The current version of Google Analytics, which is installed on every dealer website in the U.S. is going away. That’s right, this coming July 1st, 2023, the...
5 Questions to Ask DVA Providers
By Tiffany Peeler, Vice President of Sales & Operations, Proactive Dealer Solutions Fixed Ops is evolving fast. Dealerships across the country are adopting technology solutions with the ability to deliver instant information and Amazon-like customer convenience....
Strengthen Your Used Car Strategy for 2023
By Scott Penn, VP Business Development, APCO Holdings Used vehicle sales have always been very important to any dealer’s overall profit model. The current and future challenges to new vehicle volume and service opportunity based on less new cars in the pipeline and...
The Five-Star Impact of Custom Video
How an auto group successfully launched custom videos to its locations in both sales and service By Jake Hales, Digital Operations Manager, Gee Automotive Companies Wow, video has been taught as an important strategy at Digital Dealer for over 10 years. This session...
The Current State of Automotive e-Commerce
By Dan Dulik, Director of Product Marketing, Elead/CDK Global Car buying has been on the list of experiences that need reinvention for years. Digital retailing solutions coupled with process improvements offer a lot of opportunities to both enhance the quality of the...
The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions Did you know the inbound sales call is your dealership’s hottest lead? These consumers are the closest to buying a car, yet it's where dealerships experience most of...
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