Trending Auto Retail News
The Five-Star Impact of Custom Video
How an auto group successfully launched custom videos to its locations in both sales and service By Jake Hales, Digital Operations Manager, Gee Automotive Companies Wow, video has been taught as an important strategy at Digital Dealer for over 10 years. This session...
The Current State of Automotive e-Commerce
By Dan Dulik, Director of Product Marketing, Elead/CDK Global Car buying has been on the list of experiences that need reinvention for years. Digital retailing solutions coupled with process improvements offer a lot of opportunities to both enhance the quality of the...
The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions Did you know the inbound sales call is your dealership’s hottest lead? These consumers are the closest to buying a car, yet it's where dealerships experience most of...
Kenwood Dealer Group Attributes Increased Gross Profits and Labor Rates to “Understanding People” After Quantum5 Training
Announcement from Quantum5 Quantum5, a leading training company that brings people and technology together for sustained learning and higher profits, announced that Kenwood Dealer Group was able to increase gross profits by more than 2% and labor rates by more than 7%...
Dobbs Truck Group Brings TruVideo to 21 Locations to Build Trust and Protect Against Loss
Announcement from TruVideo Video, texting and engagement leader TruVideo announced Dobbs Truck Group has signed on to use their solution in their 25 truck dealership locations to prevent damage claims through their service departments, as well as streamline...
EpicVIN Connects Car Dealers with New Customers Nationwide in Virtual Storefront
Announcement from EpicVIN EpicVIN Automotive Marketing, Sales, and Lead Generation Tools Open New Horizons EpicVIN announced the company is launching super lead generation tools designed to connect automotive dealers with new customers online. Powered by artificial...
Why Dealers, Lenders and Service Providers Remain Disconnected on a Full Digital Retailing Experience
By Tim Yalich, Head of Auto Strategy, Wolters Kluwer Today’s era of digital retailing and digital finance continues to evolve, and the dealerships and lenders that have been the most successful with digital transformation understand that the complete process doesn’t...
It’s Time for Your Dealership to Advertise on Streaming Audio
By Jeff Allen, VP of Digital Media, PureCars Today’s younger car shoppers (Millennials and Gen Z) don’t start their search on the showroom floor with a dealer salesperson. In fact, it’s estimated that 90% of today’s auto-buying consumers begin their journey on...
What the Data Reveals: Communication was Always the Key
By Joe Shaker, Owner of Shaker Auto Group, and CEO of TruVideo Data isn’t everything, but it sure does shine a light on what people want. The pandemic only accelerated what was already becoming clear: automotive customers most value transparency, personalization, and...
Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape
By Peter Duffy, Founder/CEO, Dealer Image Pro Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero...
Why Aren’t More Dealers and Lenders Leveraging Credit-First Soft Pulls?
By Ken Hill, Managing Director, 700Credit Shopping for a vehicle comes with all kinds of stressors for a consumer – some of which can affect their relationship with the dealer and lender. The decision to require a shopper to undergo a credit verification can be...
4 Tips to Build Trust with Car Buyers
By Michael Biasco, Senior Product Marketer, Elead/CDK Global People tend to think of businesses the way they think of people. They hold them to certain standards and build relationships with those they trust. In fact, over 90% of car buyers say trust is essential when...
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