Trending Auto Retail News
Astroturfing: What it is and Why Your Dealership Should Avoid it
Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of...something…that is in reality initiated and controlled by a concealed group…or corporation. The term...
Cracking the Code: Driving Team Action Post 1-on-1s
Ever left a meeting whether it’s with your team or a 1-on-1, on cloud nine, believing your team was all set to conquer the world, only to find their enthusiasm fizzling out days later? The challenge lies in converting intentions into actions amidst the gravitational...
How End-Of-Year-Sales May Impact Auto Finance Digital Transformation Strategies
Following a challenging sales environment in 2022, a noticeable recovery in the automotive sector has stabilized in 2023. This year, even as supply chain problems subsided, new challenges emerged, such as the persistent risk of a potential recession, stubbornly high...
Mopar and Petra Automotive Products Partner to Launch New Maintenance Products to Dealers Across North America
Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, is proud to announce 11 of their best-in-class products will be launched under the Mopar® brand for Chrysler, Dodge, Jeep®, Ram and FIAT® dealerships in the US,...
Dealer Alchemist: An Inc. 5000 Honoree for the Second Consecutive Year
Announcement from Dealer Alchemist Dealer Alchemist, a digital advertising agency specializing in the automotive industry, is proud to announce its recognition as an Inc. 5000 Honoree for the second year in a row. With an impressive ranking of No. 1055 in 2023, the...
Fleming Ford Joins NCM Associates to Launch Advanced Leadership Development and Executive Coaching Programs
Announcement from NCM Associates NCM Associates is thrilled to announce that Fleming Ford will be joining the organization as the Director of Talent Solutions. In this role, Fleming will take the lead in designing and implementing leadership development and executive...
Ben Chodor Assumes Role of CEO at CallRevu, a Serent Portfolio Company
Announcement from CallRevu Experienced Tech Leader to Steer CallRevu’s Growth and Innovation CallRevu, a premier automotive communication solutions provider and a portfolio company of Serent Capital, is pleased to announce the appointment of Ben Chodor as the...
5 Videos Every Auto Salesperson Needs to Make
In today's digital age, videos have become an indispensable tool for salespeople to connect with prospects and enhance their sales efforts. From personalized introductions to engaging demonstrations, leveraging the right types of videos can significantly boost sales...
From Bland to Brand: Leveraging Video Content to Catalyze Customer Connections and Drive Profit Center Growth
In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the power of effective communication cannot be underestimated. As the digital era continues to reshape the way businesses engage with...
What’s Needed to Truly Establish a Digital Presence for Used Auto Dealers, Lenders and OEMs
The auto industry has been laser-focused on digitizing the retail shopping experience for several years, especially since the pandemic in 2020. However, the right digital retail strategy for today’s used dealer goes beyond up leveling a dealer’s web presence. This...
Unlock ASC Events in Google Analytics 4
We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website properties, and their blind spots are typically the same. They have reviewed the ASC Specification Guide for GA4, but they are not sure how to implement the...
Boosting Dealership Sales – Talking Trade-In Increases Appointment Success by 72%
Let’s face it: as an industry, we have a glaring weakness when it comes to sales calls. Dealers lose a significant percentage of their traffic at this stage; most of the time, it’s through no fault of the sales reps. It’s the result of years, and even decades, of bad...
Join us for Digital Dealer Las Vegas 2021