Trending Auto Retail News
Watertown Ford Chrysler Celebrates 20 Years of Tradition with Famous Dinner
Announcement from Watertown Ford Chrysler Watertown Ford Chrysler today announced that it will host its 20th Annual Community Thanksgiving Dinner on Thursday, November 25, 2021 from 11:30 a.m. to 1:00 p.m. The traditional, sit-down Thanksgiving dinner–which is free...
Consumer Perpetual Search: Can it Solve the Inventory Shortage?
Eric Brown, CEO and co-founder, inSearchX The answer is no, but it certainly can and will help. But before we dive into the “whys” of that statement first a few words about what perpetual search is, how it compares to traditional search engine marketing, how your...
Cars.com Finds 84% of Travelers Will Drive This Thanksgiving Holiday, Steered by Flight Disruptions, Flexible Work Schedules and Lingering COVID-19 Concerns
Announcement from Cars.com More Than Half of Americans Plan to Travel This Thanksgiving Holiday, Up 46% From 2020; 62% of Drivers Cite the Ongoing Pandemic as the Primary Reason for Driving The era of remote work will allow many Americans to spend more time with...
Data Show Dealer Sales Activity Healthier When They Keep Ad Budgets Intact
By Lauren Donalson, Senior Director of National Accounts, PureCars Although the pandemic was still a major force in the world, the automotive industry entered 2021 having rebounded from the earliest days of the shutdowns. If anything, automotive brands and dealers...
How the Pandemic Altered the F&I Product Makeup for Thousands of Auto Retailers
By Travis Wools, Vice President of Marketing, Protective Asset Protection The industry has seen more than its fair share of changes since the beginning of 2020. With much of the country on lockdown early in the pandemic, dealers were forced to expedite their digital...
How Dealership Sales Staff Can Desk for Modern Retail
By Michael Biasco, Senior Product Marketer, Elead/CDK Global Your sales staff may be out of practice desking. After all, there’s no need to structure the best deal when you have no or very low inventory. You can simply wait for someone to come along who is willing to...
Binary’s Culture of Value Podcast Debuts Season 2 with Full Roster of Automotive Veterans as Guests
Announcement from Binary Automotive Solutions Binary Automotive Solutions, a leading provider of customized, dealer-branded Lifetime Powertrain Warranty and marketing programs designed to drive sales, profits, growth, and retention, announced the debut of their second...
Invoca Launches New Solution to Recover Revenue from Missed Sales and Appointment-Setting Calls
Announcement from Invoca Lost Sales Recovery helps businesses, especially multi-location and franchise businesses, identify and act on missed opportunities from unanswered calls. On average, 26% of sales calls go unanswered across all industries, with missed call...
The Importance of CRM Health Checks
By Timothy Lee, Regional Manager, Customer Success, Solera/DealerSocket Have you checked out the health of your CRM lately? If you’re wondering how a CRM can be healthy or not, I’m referring specifically to the data in your CRM. In a healthy CRM, the data is clean,...
Hasta La Vista, Used Cars!
By Sean Reyes, Chief Marketing Officer, Recall Masters A recent news story published by Reuters shares how Mexico is moving to allow unregistered used cars brought into Mexico illegally to be registered for a whopping $124. According to the article, Baja, California...
The Future of Video Marketing
By Tim James, COO, FlickFusion The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media. I remember when it was revolutionary for an inventory syndication company to take still photos and...
Advertising Prices Are Dropping in Social – Are You Taking Advantage to Grab Market Share?
By Jeff Allen, Vice President, Client Experience, PureCars Limited vehicle supply and increased consumer demand does not mean dealers should pull back from advertising. Dealers should remain focused on a few key strategies, such as shifting advertising spending to...
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