Lisa Gener

Chief Revenue Officer

Dealer Alchemist

Lisa Gener is an accomplished digital advertising strategist who contributes 17 years of retail automotive marketing and management expertise. Lisa’s success and experience have evolved through working in all aspects of Automotive initiatives, including dealer profitability, digital advertising, employee/customer experience, engagement, advocacy, and customer loyalty. Lisa’s focus is implementing transparent digital technologies and e-commerce processes while educating dealer operators through a deeper understanding of digital advertising, best practices, and attribution correlation.