Over the years, one of the lessons that I’ve learned is, to prepare for the future you must understand the past. The same lesson can and should be...
A year in review: A look back at 2013 automotive market trends
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6 ways you should NEVER shake hands
6 ways you should NEVER shake hands, according to Ragan.com. You meet someone, you shake hands. But instead of the solid, firm and confident...
5 Easy Ways to Revitalize Your Stalled Fixed Ops Department Marketing
5 easy ways to revitalize your stalled fixed ops department marketing, from Stratosphere Studio. Are you at a point in the year when your auto body...
CIO Review Profiles MaximTrak, ‘Technology Changing Way People Buy Cars’
MaximTrak Technology’s F&I Suite has been recognized by CIO Review magazine for changing the way consumers buy cars from auto retailers. “By...
IMN’s Loyalty Driver Premier Drives More than $2.5 Million in Combined Revenue through Five Targeted Email Campaigns
IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today revealed results from five recent...
Carfax Revolutionizes Online Car Shopping With Vehicle History Search
Carfax has unveiled an innovation in online car shopping that helps consumers find the right car with the right history. At carfax.com, online...
3 Levers of Online Advertising Success
How to plan, fine-tune a profitable online marketing campaign A little planning goes a long way. That’s true whether you’re writing a business plan...
Being Contextually Relevant Increases Customer Loyalty
Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton talks, people listen”;...
With Apple’s ‘CarPlay,’ the Race for Flashier In-Car Touchscreen Controls Revs Up
With Apple's 'CarPlay', the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers weren’t distracted...
Maritz Dealer Solutions/Opportunity Max Announces WEBCHECK√sm Digital Marketing Review Service – Revolutionizing Auto Dealership Websites
Opportunity Max, a strategic digital marketing company serving the automotive industry, announced today the formal release of its new digital...