A recent article titled Is Your Dealership Taking Advantage of AI? in Dealer magazine asked the important question, ‘Is your dealership taking...
Clicks for Cars: How AI and Machine Learning are Revolutionizing Automotive Marketing
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Negative Reviews: How to Prevent, Improve, Resolve or Remove
Your online reputation has a direct impact on your bottom line. What are you doing to manage it? 84% of consumers trust online reviews as much as a...
Car Segment Depreciation Level Increases
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight...
Cyber Resilience for Retail Dealers: Going Beyond Security to a New Level of Readiness
In recent years, the term “cyber resilience” has become common in discussions about cybersecurity, risk management, and breach mitigation. Cyber...
The Engine of Opportunity: Data Analytics and the Automotive Revolution
“Big Data”—and the rapidly evolving tools and technologies we use to gather, manage and analyze that data—continues to become an increasingly...
Huffman Auto Group Hires First-Ever Director of Operations
Louisville, KY, August 3, 2017 -- The Neil Huffman Automotive Group is proud to announce the hiring of John D. Hill as the company’s first ever...
Advertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the confidence, all...
Developing a Dealer-Minded Attitude
It is just too easy to not care. This was the keynote topic at a graduation a colleague of mine recently attended. In reflecting upon the focus on...
How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line
Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part of your everyday life. Maybe you use a...
Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns,...