Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads,...
Is Your Marketing Breaking Through the Noise?
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Why Your Service Department Should Provide Pickup & Delivery
I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience...
Our Second Chance
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated....
Three Steps to Create an F&I Culture
If your F&I team operates on all cylinders, chances are they have created an F&I culture within your store. This type of culture is one...
The Million-Dollar Question: Can You Sell Cars?
In this competitive auto retail space, salespeople have the potential to earn six to seven-figure income -- a compelling reason why many individuals...
The 4 Laws of Influential Conversations –Part 2
It’s our conversations that shape our results. We live in the Age of the Consumer, and it takes more than a just good price and a good product to...
Inspire Your Guest to Invest
The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it, “inspire your guest to invest!” Earlier this...
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on one of your campaigns. Great...
10 Traits of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it's crucial to devote attention to who might be best equipped to...
Broadcast Advertising Back to the Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the...