By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. Customers in your service department say that...
Value Is Important… So Are You Charging Too Much?
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The Power of Words
By Richard F. Libin, President, Automotive Profit Builders “The pen is mightier than the sword.” This adage, coined by English author Edward...
A Balanced Approach to Customer Experience
By Bill Playford, VP & Partner, DealerKnows Consulting When we hear an example of customer experience, it’s usually followed by an example of...
“Look, It’s Not Rocket Science”
By Anthony J. TaCito, Founder and CEO, TaCito Direct A good friend of mine who now happens to be the top executive and president of a major...
How to Know if Your SEO Investment Is Paying Off
By Derek Paulus, Supervisor of Website Content, DealerFire It may be obvious that investing in SEO is a necessity for your dealership. You may know...
4 Secrets for Google My Business Success
By George Nenni, Founder & Principal Consultant, Generations Digital If you’ve ever searched for a business online, you’ve experienced Google My...
Defining Your Advertising Target Is Your Best Brand Strategy
By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the '60s, but when he got on stage in the early...
10 Social Media Tips for Car Salespeople
By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to...
Digital Retailing Online Experience Versus In-Store
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I'm writing on digital retailing, and now...
DMS Conversion: Careful Planning is Essential
By Sally Lopez and Edmund J. Reinhard As software vendors develop more powerful types of dealership management system (DMS) technology, a growing...