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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

The Smart Salesperson’s Guide to Generating More Referrals

The Smart Salesperson’s Guide to Generating More Referrals

Referrals have always been one of the most powerful, trust-based methods for driving sales. But even though their value is well known, most salespeople are given little more than vague advice, usually just “ask for them.” What’s often missing is a natural, repeatable...

Are Your Tags Expired? 17 Million Drivers on U.S. Roads Say Yes

Are Your Tags Expired? 17 Million Drivers on U.S. Roads Say Yes

Expired registration tags are more than just a minor inconvenience; they’re a widespread issue affecting nearly 17 million vehicles across the U.S. according to new CARFAX data. This staggering figure highlights a concerning trend, and the consequences for drivers can...

Automotive Marketing’s AI Future Depends on Getting Data Right

AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants that deepen engagement, and insights that finally unify online and offline behavior. Yet, there’s a stubborn obstacle: the data...

SUVs Continue to Reign Supreme: Experian Automotive Trends Report

SUVs Continue to Reign Supreme: Experian Automotive Trends Report

SUVs aren't just popular; they are the backbone of the current U.S. car market. According to the Q1 2025 Experian Automotive Consumer Trends report, SUVs accounted for a staggering 62.8 percent of new, retail vehicle registrations in the past 12 months. The segment...

Top Website Problems That Are Costing Dealers Sales

Top Website Problems That Are Costing Dealers Sales

A dealership’s website is often customers' first contact point, with 75 percent reporting it significantly influences their decision to visit, according to Cox Automotive. Despite this, many sites fail to meet expectations, diminishing trust and losing sales. This...

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