Sales & Variable OPS
How Dealers Can Get the Most Out of Their Digital Marketing Budgets
Digital marketing has transformed auto retailing. As online advertising evolves, many dealers struggle to keep up with the changes. Car shoppers are much less loyal than before, more time-sensitive than before and are accustomed to nearly instant gratification. In...
2024 Digital Dealer Awards: Best Use of AI Nomination Deadline Set for Sept. 1
As part of our continuing efforts to celebrate the auto industry and those involved, Digital Dealer is proud to announce the Digital Dealer awards program for 2024. Among the five categories is Best Use of AI. The award contest is open to submissions from businesses...
Dealer Synergy’s Sean Bradley Talks to Tustin Toyota’s Cody Carter at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Dealer Synergy President Sean V. Bradley and Tustin Toyota Sales Consultant Cody Carter will lead a session titled Learn All About How Cody Carter Sold 1,408 Units in 2023...
“DIY Search & Social Digital Audit For Car Dealers” Webinar from Dealers United Set for Sept. 10
digitaldealer.com will host a webinar titled “DIY Search & Social Digital Audit For Car Dealers” on Sept. 10 at 2:30 p.m. featuring Dealers United’s Justin Friend and Dale Hewitt. The webinar will provides a step-by-step guide on how to evaluate and enhance your...
AutoPayPlus Fuels Dynamic Staff Growth Amid Expanding Business Footprint
AutoPayPlus has experienced major growth, expanding its workforce by 30 percent, compared to the previous year. The continued growth is a reflection of innovative business process enhancements, increasing customer satisfaction, and operational capabilities. The...
Why Big Data Can Help Dealers Avoid Lemons—If They Embrace Its Power
In May, a new record was set—and it wasn’t a good one for auto dealers looking to buy trade-ins: Americans’ cars are old and getting older. The average age of the 286 million vehicles in operation in the U.S. is now 12.6 years old, according to S&P Global...
Five Days Left to Nominate for 2024 Digital Dealer Awards: Best Marketing
As part of our continuing efforts to celebrate the auto industry and those involved, Digital Dealer is proud to announce the Digital Dealer awards program for 2024. Among the five categories is Best Marketing. The award contest is open to submissions from businesses...
Generations Digital’s George Nenni to Speak at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Generations Digital’s George Nenni will lead a two-part session titled Unlocking the Secrets of GA4 Conversion Tracking. Are you struggling to use Google Analytics 4 (GA4) to...
Subaru, Toyota Top ACSI Most Satisfied Customers Study
The recently released American Customer Satisfaction Index (ACSI) Automobile Study 2024 found satisfaction with both mass-market (79) and luxury (81) segments is unchanged from the year before, while the smaller brands that comprise the “all others” measure lifting...
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