Sales & Variable OPS
Car Buyer Satisfaction Has Plummeted: CDK Global
A new report from CDK Global has revealed a sharp decline in car buyer satisfaction, marking one of the lowest points in recent history. According to CDK data, a combination of inventory shortages, higher vehicle prices, and lengthier buying processes has left...
Impel Announces New Automotive AI Tools to Enhance Safety and Efficiency
Impel, an automotive AI solutions provider, has announced two new models looking to shape the future of automotive AI usage. They revealed their domain-tuned large language model (LLM) and launched the industry's first safety-focused research initiative as they aim to...
Pitch Perfect: How Smart Dealers Win Over Modern Buyers
A car sales pitch is a structured, yet flexible conversation delivered by a salesperson to communicate a vehicle’s value to a potential buyer. It’s tailored to highlight key features, address specific concerns, and guide customers toward a confident and informed...
How to Ship a Car During Peak Season
If you are planning to ship a car, timing matters! The peak season for car shipping is usually: Summer months: When families are on vacation, and college students are relocating Holiday periods: High activity during end-of-year sales and festivities Snowbird season: A...
Halfway Through 2025, Dealer Sentiment on Profitability and Value is Bright: Presidio Survey
The Presidio Midyear 2025 Dealer Direction Survey revealed a cautiously optimistic outlook from U.S. auto dealers. Even as the industry navigates economic turbulence and the ongoing effects of federal tariff policies, dealers are much more bullish than they were just...
10 Baseball Movies That Will Improve Automotive Sales
America’s pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each movie contains powerful insights that car dealers can utilize to further increase sales.
What Your Techs Hate Most about Their Jobs
You rely on your technicians to perform thorough inspections and make reliable repairs. Your fixed operations can’t run without them, so it’s a necessity for you to retain quality employees. However, even your best technicians will leave if they’re unhappy. What can...
Dealers Beware: Crooks See Dollar Signs on Lots as Prices Rise
Auto dealers are no strangers to uncertainty. Between on and off tariffs and material shortages, the road ahead looks bumpy. While tariffs have been stealing headlines, a rare earth minerals shortage is also impacting the auto industry, forcing one Ford plant to shut...
92% of Vehicle Sales are Untraceable, Smarter Attribution is Needed: Autotrader
A new report from Autotrader, completed by Perficient using Clarivoy data, has revealed a critical issue in automotive sales tracking. According to the whitepaper, “From Click to Car Sale: How Multi-Touch Attribution Improves Marketing Measurement for Auto Dealers,” a...
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