Sales & Variable OPS
Customer Acquisition Can Be More Effective When You Spend $0
Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing. Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a longshot. You need both...
RMS Automotive Adds Carfax Search to Digital Sales Platform
Vehicle history search helps dealers source inventory more efficiently and buy with greater confidence ATLANTA, Sept. 28, 2017 /PRNewswire/ -- RMS Automotive has partnered with Carfax to enhance the digital buying experience using key vehicle history details. Dealers...
Industry-leading F&I Service Provider Grows Its National Footprint
AutoPayPlus biweekly loan acceleration service now available in 37 states ORLANDO, Fla. (September 28, 2017) – US Equity Advantage (USEA) is now licensed in Mississippi, New York, Tennessee and Washington, D.C., bringing to 37 the number of states in which the company...
$20,350 Strikeout Challenge Check to Be Presented to Starting Right, Now Before Rays Game Friday
Crown Automotive Group will join forces with Chris Archer & the Rays Baseball Foundation for the "Strikeout Challenge" check presentation on Friday. Crown pledged $25 for every strikeout recorded by Archer, bringing the total to $75 per strikeout. ST. PETERSBURG,...
Used Car Marketplace Instamotor Now Available To Dealers, Private Sellers
Instamotor, the San Francisco-based online used car marketplace, announced today that it will allow automotive dealers and private sellers in California and Texas to list their available inventory for free on the company’s iOS, Android, and web platforms. By listing...
SmartSites Will Be Teaching Automotive Businesses How To Succeed In Online Marketing At Digital Dealer Workshops
SmartSites’ co-founders, Alex and Michael Melen, will be speaking at Digital Dealer Workshops, one of the largest digital conferences for the automotive industry.PARAMUS, NJ – 09-20-2017 (Press Release Jet) — Co-founders of SmartSites (www.smartsites.com), Alex and...
It’s 9 AM. Do You Know What Your Net Cash Is?
Net cash balance is one of the best indicators of how healthy your store is. If your net cash balance is adequate to good, you are in a position to be proactive and take advantage of opportunities. For example, with plenty of cash on hand you can go to auction to buy...
It’s Time to Address the 10,000-Ton Elephant in the Room
Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly avoiding these sites....
Website Conversion 101: In-Site Search Options
When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your search widget. You have a lot...
Join us for Digital Dealer Las Vegas 2021