Sales & Variable OPS
MUSA Auto Finance Becomes First Non-Captive Automotive Leasing Company to Offer Automated Decisioning
MUSA also adds pre-populated, automated documents to its proprietary portal, saving dealers from the time-consuming tasks typically associated with leasing. DALLAS, Texas, Oct. 2, 2017 – MUSA Auto Finance, an automotive lender specializing in effortless leasing for...
AutoLeadStar Releases Falcon, Enhanced Artificial Intelligence Platform for Dealership Websites at Digital Dealer 23 Conference & Expo!
Miami, FL, Oct 2 2017– AutoLeadStar, artificial intelligence (AI) software provider for automotive, has released Falcon, its new enhanced all-in-one platform powered by AI. The official product release took place at the Digital Dealer 23 Conference and Expo, complete...
Challenging Myths: Auto Dealership Lead Performance Reports
Research for my upcoming book "Who Sold It?" included asking Marketing Managers and General Managers how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month is the ultimate KPI, many dealers have flat to...
Electric Vehicles Could be Auto Industry’s Biggest Disruption EVER!
The next evolution in the automotive industry will fundamentally transform dealership service departments… and this one will be big: service departments that could be empty. If you look at current trends, you can see the writing is on the wall; ride-sharing being the...
Why Rich Information is Critical to VDPs
SpinCar CEO Devin Daly explains why providing as much vehicle information as possible on a VDP is critical.
Witts Wise Words: Most Crucial 4Q E-Mail Campaigns
In this episode of Witt's Wise Words, Bill Wittenmyer shares the most crucial campaigns dealers should be focusing on in the 4th quarter.
How Employee Engagement Delivers ROI
Is your dealership the kind of place where employees can't wait to come to work every morning? Do your employees arrive early and stay late because they love their jobs, not because they feel they have to? If you answer with a resounding 'yes' to these questions, then...
The Service Reception Process Revealed – Jaw Dropping
Sorry, just had to do that in my current aggravated state – yellow journalism headlines everywhere – YUK. Sit or stand? That is a pertinent question for both customers and assistant service managers (writers). Should the ASM be standing at his or her desk with the...
A Scientific Model for Building Customer Trust
Do your customers trust your salespeople? According to the most recent Gallup poll on the subject, the answer is a resounding “No!”. Americans rank car salespeople as the third least trustworthy profession. Only members of Congress rank lower, and now with recent...
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