Sales & Variable OPS
Master Video Fundamentals Before Going Social
When I talk to dealers about video marketing, one question I get asked a lot is "What about social?" In particular the marketing folks want to know what types of videos they should make to post on their social media platforms, which social media platforms drive the...
4 Must-Dos to Meet Your Goals for Used Vehicle Sales, Profit Growth
I am a bit disturbed by some of the recent trends affecting used vehicle departments at franchised dealerships. First, sales volumes appear to be flat, or worse, in 2017 compared to the prior year. You see this troubling take-away as you compare year-end retail sales...
Future-Proofing Your Dealership
When it comes to determining the future of your dealership, there is no exact formula. No one can possibly predict what is in store for the auto industry, politics or the economy. Even more difficult than predicting those changes is knowing the impact they will have...
Getting More from your DMS DOC
The DOC (Daily Operating Control) is a DMS report that is rather unique to our industry. Other businesses tend to evaluate their performance quarterly, or even annually. The DOC creates a daily sense of urgency for the accounting office to get all the sales posted so...
Why Targeted Feedback Improves Your Employee’s Performance Faster than Anything Else You Do.
You head to the Doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the following week and you sit back with the doctor to review results. Then you notice a few things circled in red on the report. Now their feedback...
General Motors Approves J&L Marketing LeadGen for Turnkey Easy Fleet iMR Funds
Louisville, Kentucky – 7 November 2017 – J&L Marketing, Inc. announced today that General Motors approved its LeadGen to take part in the Easy Fleet iMR Turnkey Program (In- Market Retail). This provides access to co-op funds (iMR funds) with match for...
The Key to Modern Customer Loyalty
As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendly and familiar...
The Data Doesn’t Lie: Shocking Discoveries In Automotive Attribution
By Steve White and David Metter One of the hottest topics for dealers today is attribution – and it’s been a long time coming! Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers along their car buying...
Usedcarsnearme.com Launches with State-of-the-Art Classified Listing Site
SEO afficianado and prodigious automotive domain collector Steve Tackett has just launched yet another automotive classified listing site. Says Taylor Buchanan of Automotiveleads.com; “Usedcarsnearme.com promises the consumer a very satisfying experience, this new...
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