Sales & Variable OPS
How Online Payments Can Be the Catalyst for a Superior Customer Experience
The unspoken truth about the dealership continues to be the same – the service side of the business is where the money is at. However, 72 percent of car purchasers do not return to the dealership for service in the following 12 months1. This represents a huge...
Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
If you look at the data, the expert analysis, and the firsthand accounts of dealers themselves, it’s undeniable we’ve entered an era where “status quo” in the automotive retailing industry means plateauing vehicle sales, rising costs, increased regulation, and...
What Your Dealership Can Learn from Carvana
If you mention the name “Carvana” to most people in the auto industry, they will probably respond with a mixture of fascination and unease. At some point in the conversation, the word “disruption” will probably come up – and there is no doubt that Carvana and...
Rethink How to Market with Facebook and Instagram
When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It's understandable. For many people, it's difficult to separate personal and professional opinions about Facebook. On a personal level, some people view it as fun or frivolous;...
Are You Future Ready?
What will the auto market look like in 20-years? Over the last 20 years, the on-demand economy has made its impact on multiple industries: The online music industry has practically obliterated the market for CDs and traditional albums sold in brick-and-mortar stores....
6 Reasons to Do an Annual Social Media Policy Review
We are nearing the end of the year and you know what that means...it's time to assess and realign things for the New Year. Do you have a social media policy in place for your store? If so, how often do you review it? Company Assets It's a good business practice to...
Your People Are Your Brand!
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all of these factors are driven by the performance, actions and attitude of the human resources on your team. Today more...
One Size Fits All No Longer Applies
According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%? Ten years ago, the ad...
Vehicle Merchandising: Use Features Not Price
As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers. Just think about most third-party sites…what is the primary message they have in common? Price. With vehicle pricing tools, such as...
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