Sales & Variable OPS
Used Car Market Insights: Record Decline for Car Segment
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows cars...
How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right? Or maybe it displays all of your most recent offers with complete vehicle information. No, the absolute best strategy boosts helpful content to...
Texting: The New Normal in Fixed Ops?
Most people check their mobile phones within five minutes of waking up. According to a study by Deloitte, people in the United States across all age groups check their phones 46 times during the course of a day. That number could be as high as 150 times a day, based...
Hard Facts: Advertising Budget: How Are You Allocating (2018)
How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your budget. Learn more...
Defending Your Dealership: Tools to Prevent Cyberattack and Fraud
Cyberattacks have increased at an alarming rate. According to the FBI’s Internet Crime Complaint Center, victims of email business fraud lost $5.3 billion from 2013 to 2016[1]. Between January 2015 and December 2016, identified losses increased 2,370 percent....
Hit it and Quit it – A True Love story of a Vendor and Dealer
The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being a one night stand. Remember this is a partnership and that goes for both parties involved.
Do You Want E-Contracting or Not? Decide Already!
Much progress has been made in the journey towards paperless transactions. We can now sign tax returns online; sign electronic pads at many retailers when using credit cards; and, in some cases, receipts are even emailed to us. When FedEx or UPS make deliveries we no...
Bots Help the Grinch Steal Christmas
A trending technology is the use of bots in customer service. While bots can certainly help companies manage communications faster, sometimes they fail to provide the correct information and consumers just stop communicating with them, pick up the phone and overload...
Recalls: Perhaps California has the Solution?
It’s always frustrating to read articles about the challenges legislators, manufacturers and states have with low recall compliance rates. And, even worse than the challenges is the finger-pointing going on, the lack of cooperation and the unwillingness to invest in...
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