Sales & Variable OPS
Turning Cash Buyers into Auto Financers
How to Drive Financing Forward in the Middle of a Cash Paying Market Advice from national, well-known financial advisors is trending these days, with recommendations for consumers to pay cash for everything – including big automotive purchases. It’s advice that’s not...
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot of it…especially the braking and blind spot warnings. Everyone needs a little help understanding...
Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on the lot. Wouldn’t it be great if your sales consultant just happened to commit to memory the current Kelly Blue Book price, as well as all the features and options on that...
Shifting from Crisis To Opportunity
Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly running creek off to your right with a 100 foot waterfall drop-off well downstream. You decide to venture over to the edge and take a closer look. As you approach the...
You Don’t Have to Be Blood to Be Family in the Dealership
An owner's perspective about the purpose and who the business serves directly impacts culture, ability to recruit and retain good people, and drive performance - all of which influences customer perceptions, revenue, and profits. Often, if there is no actual “family”...
The Art of Handling Mistakes
I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and the response was even more robust than normal. I believe that’s because handling mistakes—ours and others’—is such an ongoing, real-world leadership responsibility...
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership. While both can be valuable in the right situation, the problem is that not...
Conflict: The Silent Killer Lurking Beneath the Surface
I was sitting with my wife the other night watching the movie Jaws on TV. My wife mentioned to me, during the filming of the movie, the shark was not functioning properly during shooting, This lead to Steven Spielberg to rely on creating suspense without showing the...
LEASE CREDIT APPROVAL RATES PERFORM BETTER THAN USUAL IN DECEMBER
More Applicants are Approved than Usual This Past Holiday Season CINCINNATI, OHIO (January 10, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 62.0% approval rate for December. The lease...
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