Sales & Variable OPS
Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.
The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it's watching TV (Facebook Watch), chatting with friends (Facebook Messenger), or even...
ADESA Launches First-of-Its-Kind Customer Rewards Program
CARMEL, Ind. – January 31, 2018 – ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR), launches its industry-leading rewards program. ADESA Rewards allows customers to earn points when they purchase qualifying vehicles and specialty units at ADESA U.S....
If It Looks Like a Bot, and Smells Like a Bot…
Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of bots hitting our sites. There are search-spidering sites, inventory scrapers, as well as other bots we’re not quite sure of the intent. However, it is the bots...
The Art of Turning Complaints into New Customers
The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers happy, but also...
How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?
Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyzes vehicle...
Auto Finance 2018: The Year of Digital Contracting
We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance industry is no exception. Within the past several years, businesses, private organizations, government agencies, funders, and financial firms...
Used Car Market Insights: Market Holding Better on Values, Especially SUVs
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report offers...
Temptation Abounds. Will You Bite?
‘Tis the season for temptation in used vehicles. It’s that time when some dealers stock up on used vehicle inventory in advance of the annual rite of spring-fed retail sales. I got a note today, in fact, from a dealer who’s contemplating bulking up his inventory even...
How to Close Uninsured Car Buyers
If you work at a dealership, an uninsured customer can not only waste your time and cause headaches, but can be the root cause of losing a potential sale. Not only is it inefficient, but it’s also frustrating to spend hours on the sales floor before moving a customer...
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