Sales & Variable OPS
Pearl Launches Mobile Rapid Proactive Messaging Platform for Auto Dealers
The first mobile response system that allows sales associates to connect and communicate directly with interested customers from their mobile phones DALLAS, TX, February 7, 2018 — Pearl Technology Holdings, LLC, (Pearl) (www.pearlsolutions.com) today announced the...
Best Week YTD For Car Segments in Value Retention
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows some...
Recalls can be Opportunities to Demonstrate your Full Value
Recall notices are not, for most dealers, the first place they think of when it comes to generating revenue. Yet, how a dealership responds to recalls can create a distinct opportunity: an opportunity to demonstrate a customer-first attitude and the full value of your...
Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII
San Francisco, CA—February 6, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of...
Creating Brand Advocates Is Not as Hard as You Think
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their...
Why Are We Using Smoke Signals to Communicate with Customers?
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old...
Big Game Auto Commercials Inspire Immediate Consumer Engagement On Cars.com
Across the country, traffic for Kia, Lexus, and Jeep drove the majority of site activity increase during game time CHICAGO, Feb. 5, 2018 /PRNewswire/ -- The Big Game was a fierce football competition and a battle for the six automakers who ran a combined 11...
UpdatePromise Names Sugato Chattopadhyay as Director of IT
Chino, CA, January 29, 2018 – UpdatePromise is excited to announce the recent addition of Sugato Chattopadhyay, who will act as the company’s new Director of IT. Mr. Chattopadhyay joins the UpdatePromise team with over 25 years of Global IT experience with Companies...
BLACK BOOK USED VEHICLE RETENTION INDEX FALLS IN JANUARY LED BY DECLINES IN NEAR LUXURY CARS
Index Could Be Stable The Next Few Months Due To Spring Selling Season LAWRENCEVILLE, GA (February 5, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used...
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