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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Freebie Friday: Failing to Optimize is Falling Behind

Freebie Friday: Failing to Optimize is Falling Behind

In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains why you should be optimizing everything you can. From technology to processes and even your team if you want to be more successful then your competitors. Watch this week’s FF to learn more.

2018 TCPA Texting Rules Every Car Dealership Should Know

2018 TCPA Texting Rules Every Car Dealership Should Know

Today’s reality regarding real time communication is proven in the data. On average, smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger users skew the data, but even people aged 55 to 64 text on...

How Subtlety in Content Leads to Marketing Success

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you still need to get...

5 Strategies to Increase Auto Group Market Values

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is about market capitalization; specifically, why market cap values for large, public auto groups are low...

6 Content Marketing Strategies You Should Be Thinking About

6 Content Marketing Strategies You Should Be Thinking About

Marketing cars has never been an easy business. Besides being one of the biggest purchases a consumer will ever make, there are so many brands, models, garages and dealerships out there; it’s safe to say that the marketplace is fierce. However, it’s not impossible to...

Introducing L2TMedia’s new Marketing Performance Dashboard

Introducing L2TMedia’s new Marketing Performance Dashboard

Chicago, IL— Jan 24, 2018 — L2TMedia, a leading provider of digital advertising solutions to auto dealerships nationwide, today launched its NEW marketing performance dashboard and reporting application. The dashboard summarizes real-time campaign performance data,...

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