Sales & Variable OPS
BLACK BOOK JANUARY DEPRECIATION REPORT SHOWS VEHICLE RETENTION STRENGTHENING TO SIGNAL AN EARLY START TO THE SPRING SELLING SEASON
LAWRENCEVILLE, Ga. (February 13, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.6% during January, slightly lower than the -2.9% shown the previous month. Cars overall dropped -3.0% and...
The Future of Service: A World Without Paper
If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or...
Winning Customer Loyalty through Convenience
Customer loyalty is increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store as they were in the past. Years ago, perhaps you’d visit that local hardware store owned by Bill and Martha. Each time you visited they welcomed you by name and...
Think Tank Tuesday: How to Make Great Facebook Live Videos
If the idea of utilizing Facebook Live makes you uncomfortable, trust me- you're not alone. But it's time to get comfortable being uncomfortable. Facebook Live offers an amazing opportunity to connect with your followers while creating a one-on-one conversation, but...
Hard Facts: How & When to Say NO in Business
You would think uttering a single word wouldn't be difficult, but saying “no” can sometimes feel impossible, especially in terms of business. We equate it with being closed off to opportunity, not being able to juggle all we feel we should; with failing. But, that...
LEASE CREDIT APPROVAL RATES DIP TO BEGIN 2018
Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions CINCINNATI, OHIO (February 12, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants...
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Life used to be simple. People would stay in a hotel when they needed somewhere to rest their weary head while traveling. As long as a room had a comfortable bed, working air conditioning, and a television, it was good to go. Now, people expect more. A lot more....
3 Key Metrics for New Car Success in 2018
I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock bottom is the BEST thing that can ever happen to you.” It certainly seems like we’ve hit rock bottom if you look at new vehicle profits. NADA Data’s mid-year...
10 Reasons Every Dealership Needs a Written Content Strategy
If you're a dealership marketer, chances are you've heard a lot about content marketing. Well, be prepared because it's going to be even more important in 2018. The term "content marketing" covers a lot of territory within marketing strategy from blog posts and...
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