Sales & Variable OPS
Pearl Technology Holdings to Debut Next Generation Pre-Owned Marketing Platform at NADA 2018
Pearl Pre-Owned system designed to bring back Pre-Owned Profitability DALLAS, TX, March 13, 2018 — Pearl Technology Holdings, LLC, (Pearl) (www.pearlsolutions.com) today announced it will introduce a new pre-owned marketing platform at this year’s NADA in Las Vegas. ...
Buerkle Honda Saves Big by Optimizing Lead Providers with Help from FrogData
Real-time data analytics platform results in a reallocation of ad spend to lead providers with proven ROI. SAN FRANCISCO, CA.—(March 12, 2018) – Frustrated with managing multiple third-party lead providers that promised high ROI but did little to prove results,...
Affinitiv Releases Free eBook for Auto Dealers: Why Service Absorption is a Dangerous Number
eBook offers a detailed guide on how to grow service profits using revenue per units-in-operation Chicago, IL—March 12, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced the release of...
Flick Fusion Unveils the Video Warrior Package, a Complete Turnkey Video Marketing Solution for Auto Dealers
Urbandale, IA—March 12, 2017—Flick Fusion today unveiled the Video Warrior Package, a complete turnkey solution with all of the video marketing components that an auto dealership needs for success, including inventory videos, test-drive videos, video email and...
Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale
New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth...
Witt’s Wise Words: Don’t Let Fear Control Your Success
We all have fears – fear of failure, fear of unaccomplishment, and so many others. In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer explains why we need to start using fear as our greatest motivator instead of allowing it to hold us back from real...
From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars we drive to cars that drive us. But it won’t stop there. In the next decade, cars will be highly cognitive, sophisticated mobility machines powered by AI. They will serve...
Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at Digital Dealer 23. In...
If You Are Losing Your Donkey – Check This
A male donkey or ass is called a jack, a female a jenny or jennet; a young donkey is a foal. Jack donkeys are often used to mate with female horses to produce mules; the biological "reciprocal" of a mule, from a stallion and jenny as its parents instead, is called a...
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