Sales & Variable OPS
Why Omni-Channel Beats Multi-Channel Marketing
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we...
New AutoLoop MPI Tool Helps Auto Dealerships Sell More Recommended Work
Seamlessly integrated application guides service staff through OEM-tailored inspections. CLEARWATER, FL – March 15, 2018 – AutoLoop LLC, the leading provider of auto-industry marketing, sales, and service solutions, recently introduced an all-new multi-point...
Work On Yourself Wednesday: Grit
Work On Yourself Wednesday Season 7, Episode 5 This week on Work On Yourself Wednesday, one word....GRIT
BLACK BOOK FEBRUARY DEPRECIATION REPORT SHOWS SPIRITED START TO THE SPRING SELLING SEASON FOR SEVERAL CAR SEGMENTS
LAWRENCEVILLE, Ga. (March 13, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.1%, significantly better than January’s level of -2.6% due to a spirited start to the spring selling season....
Training and Education: An Investment or Expense?
Most businesses agree that training and education are important parts of employee development.Yet, most also view this process as an expense, not an investment. This mindset influences how training and education programs are developed and provided. As a result, many...
Actionable Content Marketing Tips for Digital Marketers
Content marketing is definitely one of the marketing practices that are here to stay. As you may notice, to sell something online, you need to have a platform called website. The pages that comprise the website cannot be blank. Every website contains written text, and...
A Dating Guide to Automotive Digital Marketing
Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM executive, participating...
Auto/Mate Updates Open/Mate Integration Interface, Enabling Auto Dealers to Create ROs Using Third-Party Systems
Albany, NY – March 14, 2018 – Auto/Mate Dealership Systems has updated its Open/Mate application programming interface (API). The Fixed Ops department can now use third-party service solutions to create new repair orders (ROs) and add job lines to existing ROs,...
If You WOW Them, You’re More Likely to Sell Them!
Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic for the store. We pay photographers to take vivid, detailed photos of our inventory and our websites have become more dynamic and interactive. But too...
Join us for Digital Dealer Las Vegas 2021