Sales & Variable OPS
Optimized Content: A Match Made in Marketing Heaven
Most automotive retailers are familiar with marketing concepts like search engine optimization (SEO) and “content,” or messaging that communicates brand or product value to a clearly defined audience. These are mainstays of a modern automotive marketing strategy....
7 Skills Every Dealership Marketer Needs in 2018
2018 is shaping up to be a pivotal year for dealerships and their marketers. The list of skills every marketer needs to succeed is growing and it's leaving many dealers wondering which way to turn. 2018 is the year that every dealership will need to make deliberate...
Turning Productivity into Profit
A client emailed me that he had started using a tool to automate sending emails of commissions to the managers and sales people. He claimed, “This is an awesome tool!! It removes the tedious task of distributing commission calculations and ensures distribution is 100%...
What is Your Strategy for a More Profitable 2018?
There seems to be a very pronounced interest in getting internal expenses under control and driving new profits after 2017 was recently wrapped up. Maybe the flattening of sales, maybe disappointing profitability, but something is definitely going on within the...
A Key Question For Dealer Groups: All For One Or One For All?
There’s near-sacred belief among dealers with multiple locations that each store should stand on its own. Dealers might centralize administrative, accounting, human resources, purchasing and other necessary organization functions. But the day-to-day decision-making,...
Growth in Chaos: Throwing your Marketing into Disorder WILL Improve Results
Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But rarely does significant growth come from doing what’s safe and comfortable, instead, it’s almost certain that the unknown will have a greater impact on your...
Welcoming Your Newest Team Member: Artificial Intelligence
Artificial intelligence is here. It’s hard to miss, when you see how many Americans utilize personal assistants like Siri and Alexa on a daily basis. The recommendations offered to us on websites like Amazon and Netflix are all powered by AI. As with any revolutionary...
ADESA Names New Executive Sales Director
CARMEL, Ind. – March 21, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Gil Hyder has been named executive sales director. “We didn’t have to search far to find our...
Digital Air Strike Acquires Intelligent Messaging Platform, Path Chat
Artificial Intelligence Chat Technology Now Part of Digital Air Strike’s Award-winning Consumer Engagement Solutions SCOTTSDALE, Ariz., - (March 21, 2018) Digital Air Strike, the leading social media, reputation management and digital engagement company, today...
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