Sales & Variable OPS
Consumer Engagement Reboot
The way people engage with businesses has changed. The line has blurred between personal and traditional business communication channels in favor of the channels consumers use most in their everyday life. However, most dealerships haven't adapted fast enough to meet...
Work On Yourself Wednesday: Depression
This week on Work On Yourself Wednesday, Depression it's a hot topic.
3 Action Steps to Go from Average Advisor to HPRO Performance Machine
It’s no secret in automotive retail, fixed operations that average sales per repair order measured as hours sold per repair order have remained stagnant in our industry for some time. Factory paid scheduled maintenance, the quality of the vehicles, the time or mileage...
Weighing the Risks and Benefits of Service Loaner Programs
Service loaner programs are experiencing a surge in popularity. Manufacturers like these programs, which allow them to sell more cars. Dealers like the programs because they provide a convenience to customers and offer customers a chance to drive new car models. As...
Engaging the Informed Customer’s Mind: A Quick Guide to Personalizing Your Sales Strategy Through Video
We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening online, before they...
Your Sale Reflects Who You Are
People’s sale style reflects their personal beliefs and values. This is because we act in the way we think is the most appropriate. But we determine what is the most appropriate based on our personal experiences. For instance, when I want to purchase or make repairs...
Providing the Best Social Proof Through Online Reviews
While we like to think that we’re beyond the pressures and stresses of teenage-hood, when it comes to our buying patterns, it’s true what they say: high school never ends. As a teen, it is almost impossible to make a decision without considering what others have to...
What Does Your Website Say to Your Female Customers?
We know that a dealership’s website is the #1 digital resource used by women when shopping for a car. Yet, 76% of women rate their dealer’s website with 3 out of 5 stars. This means that women want their dealers’ website to deliver much more. What can you add to your...
Think Tank: How to Make Great Video
You probably had to skip over a pre-roll ad in order to start this video. Pre-roll is a great way to advertise, but not if you're not going to waste the 3, 10, 15 or however many seconds you have of a viewers attention with bad video. I'm sharing what points you need...
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